Bluefish AI

Director

• Lead, coach, and manage a pod of Customer AI Strategists, AI Consultants, and AI Analysts aligned to specific industry verticals, driving high performance and career growth.
• Partner closely with the Head of Professional Services to build team processes, operating rhythms, and delivery frameworks that scale across the organization.
• Own portfolio-level strategy across multiple verticals within the same sector, developing a sharp vertical POV and ensuring consistency of outcomes across accounts.
• Take ownership of portfolio renewals — proactively identifying risks, building the case for expansion, and leading renewal conversations with clients.
• Frame client problems, make tradeoff calls, and be accountable for outcomes at the vertical level, bringing a strategic perspective to every client engagement.
• Lead cross-functional and client-facing conversations at senior levels (VP, SVP+), partnering with Product, Marketing, and Account Leads to drive alignment and shared accountability.
• Work closely with AI Strategists to develop vertical-specific narratives and views that inform client strategy and internal thinking.
• Establish and scale best practices for client orchestration, workstream ownership, account planning, and performance measurement.
• Contribute to hiring, onboarding, and team design as the Professional Services organization continues to grow.

Director of Professional Services

DevOps Engineer

• Design and maintain AWS infrastructure using best practices (e.g., IaC, security, cost optimization, monitoring).
• Define and implement infrastructure standards, policies, and governance (e.g., IAM, group permissions, access control)
• Develop, operate, and improve CI/CD pipelines using GitHub Actions and other tools to support fast and safe deployment of our applications and services.
• Collaborate with engineering teams to define infrastructure requirements and help shape deployment strategies for frontend and backend applications.
• Proactively monitor system performance, availability, and reliability. Implement observability tooling and incident response processes.
• Automate provisioning, scaling, and recovery of infrastructure using tools like Terraform.
• Identify and resolve infrastructure bottlenecks (e.g., database scaling, system performance constraints).
• Lead initiatives around infrastructure security and compliance, including access control, vulnerability management, secrets management, encryption, and audit readiness.
• Ensure systems meet relevant security and compliance standards (e.g., ISO 27001, SOC 2, GDPR), and support internal and external audits.
• Mentor engineers on DevOps best practices, advocate for clean and scalable infrastructure design, and help build a strong engineering culture.

Senior DevOps Engineer

Staff DevOps Engineer

Account Manager

• Own the success and growth of key customer and agency relationships. Thoroughly understand key growth drivers, identify opportunities for product usage and expansion, manage risks, and build strategic plans to achieve customer business objectives.
• Build and maintain strong relationships with key decision-makers within Fortune 500 companies and agencies.
• Provide strategic consulting to executives, business leaders, and hands on teams, helping them navigate AI marketing and fully leverage Bluefish products to achieve their business objectives.
• Develop case studies and best practices that showcase thought leadership and deliver actionable insights to customers.
• Continuously monitor industry trends within the marketing technology landscape, adjusting account strategies proactively to align with market dynamics.
• Ensure clear communication between internal and customer teams. Advocate internally for customer needs, ensuring that client feedback is incorporated into service and product enhancements.
• Proactively monitor account health through regular assessments of customer satisfaction, product usage, and service delivery.
• Oversee renewal processes and actively seek opportunities for account expansion. Manage complex contract negotiations, effectively communicating terms to customers and internal stakeholders, and ensure ongoing contract compliance.

Account Lead

Product Manager

• Define and champion a compelling product vision and multi-year roadmap that aligns with company strategy, market opportunity, and customer needs — and rally the organization around it.
• Build, lead, and mentor a high-performing product team, establishing best practices, processes, and a culture of customer obsession and rigorous execution.
• Own and drive end-to-end product strategy across the full portfolio, ensuring each initiative has a clear vision, measurable outcomes, and cross-functional alignment.
• Serve as a key member of the executive team, contributing to company strategy, fundraising narratives, board communications, and organizational decisions.
• Spot macro trends, evaluate competitive landscapes, and translate insights into differentiated product strategies that position Bluefish as a market leader.
• Apply rigor to deeply understand customer needs and pain points at scale. Identify and prioritize features and bets that deliver maximum value and create sustainable competitive advantage.
• Drive seamless collaboration and alignment across leadership, engineering, design, sales, and customer success — ensuring the product organization is a force multiplier for the entire company.
• Define and monitor product success metrics, evaluate ROI, and create accountability frameworks that connect product outcomes to business results.
• Represent the product externally — with key customers, partners, analysts, and the press — as a credible and inspiring spokesperson for Bluefish's vision.

VP of Product

Content Manager

• Develop and execute a comprehensive content strategy that drives brand awareness, thought leadership, and business demand
• Own the end-to-end content development process, from ideation and research to drafting, editing, and publication
• Create engaging content across all formats including blog posts, articles, whitepapers, case studies, social media posts, email campaigns, website copy, and scripts
• Build and manage an editorial calendar that aligns content initiatives with business priorities, product launches, and industry moments
• Write and edit thought leadership content in collaboration with executives and subject matter experts, positioning Bluefish at the forefront of AI marketing conversations
• Develop and refine Bluefish's brand voice and content guidelines, ensuring consistency across all channels and materials
• Manage content distribution strategy across owned channels including website, blog, LinkedIn, and email, optimizing for reach and engagement
• Collaborate with marketing, product, and design teams to create integrated campaigns and compelling storytelling
• Analyze content performance metrics and audience insights to inform strategy and continuously improve effectiveness
• Stay current on AI, martech, and industry trends, translating complex topics into accessible, engaging content for diverse audiences
• Manage relationships with freelance writers and external contributors as needed
• Support SEO strategy and optimization to drive organic traffic and visibility

Editorial Manager

Growth Marketing

• Lead, coach, and manage a team of Account Leads and Account Managers aligned to specific industry verticals, driving high performance and career growth.
• Partner closely with the Head of Growth to translate growth strategy into clear execution plans, team goals, and operating rhythms.
• Own day-to-day execution across vertical account portfolios, ensuring strong customer outcomes, retention, and expansion.
• Establish and scale best practices for account planning, forecasting, pipeline management, and performance tracking.
• Run regular business reviews, pipeline reviews, and performance check-ins to monitor progress against KPIs and growth targets.
• Serve as executive sponsor for customers, supporting executive-level relationships when needed.
• Collaborate cross-functionally with Sales, Product, Marketing, and Customer Success to ensure alignment on priorities and go-to-market initiatives.
• Provide strategic insight on vertical-specific trends, customer needs, and product opportunities to inform broader growth strategy.
• Contribute to hiring, onboarding, and team design as the Growth organization continues to scale.

Director of Growth

AI Research Scientist

• Own the end-to-end technical research stack, including platform specifications, configurations, advanced prompt engineering, custom queries, and the architecture of client-facing dashboards.
• Generate high-impact thought leadership ideas by synthesizing industry trends, internal best practices, and deep-dive platform knowledge into fresh perspectives for the market.
• Translate strategic briefs into rigorous data requirements, defining the boundaries of our research.
• Partner closely with the Editorial Director to co-author content briefs, ensuring that all data-driven narratives are technically sound, defensible, and meet the highest standards of credibility.
• Responsible for delivering clean, structured datasets and distilling them into the "top 3" most actionable insights that drive immediate value for our clients.
• Build and maintain the "Research Playbook," creating scalable processes for deep-dive audits for clients.

Senior Customer AI Researcher

Technical Customer Success

• Serve as the technical point of contact for customers in partnership with a CS Lead, handling advanced technical questions and escalations with a strong focus on clarity, responsiveness, and customer experience.
• Investigate and troubleshoot platform issues by analyzing logs, usage data, and system behavior; reproduce and document bugs in partnership with Engineering.
• Support customers on technical integrations and data flows commonly used in ads measurement and optimization contexts, ensuring data is accurate, interpretable, and usable
• Build lightweight automation and internal tooling to reduce manual work and enable more scalable value delivery to customers.
• Create and maintain automated, customer-facing reporting that quantifies value and ties platform usage to business outcomes.
• Partner with Product and Engineering to translate recurring customer needs into scalable, productized solutions.
• Act as a clear feedback loop between customers and Product, surfacing patterns in questions, friction, and feature gaps.
• Help establish the technical foundation for a scalable customer support motion, including investigation workflows, documentation, and support processes.

Technical Customer Success Lead

Customer Success Manager

• Own value delivery for a portfolio of strategic, enterprise customer accounts, ensuring customers reach meaningful value milestones through direct, high-touch engagement.
• Serve as a strategic partner and advisor to customer stakeholders, providing guidance on AI adoption, measurement strategy, and campaign optimization.
• Partner closely with Account Leads to ensure day-to-day engagements reinforce global business goals, renewals, and expansion efforts.
• Develop and execute customer-specific success plans aligned to customer objectives and measurable outcomes.
• Drive deep product adoption by helping customers understand not just how to use Bluefish, but how to apply it within their broader marketing and measurement strategy.
• Monitor account health using usage data, customer feedback, and sentiment to proactively identify risks, adoption gaps, and opportunities.
• Translate risk signals into proactive mitigation plans that improve retention and long-term outcomes.
• Collaborate cross-functionally with Product, CS Ops, Growth, Services, Sales, and Support to deliver a seamless, high-quality customer experience.
• Develop and maintain excellent knowledge of the Bluefish product and AI ecosystem to strategically advise customers and contribute to thought leadership.
• Synthesize learnings from strategic accounts and feed insights back into the broader CS team, helping refine value frameworks, success patterns, and how the broader team delivers customer outcomes.

Strategic Customer Success Lead

• Own value delivery for a large, multi-market book of business, ensuring users reach meaningful value milestones through a mix of direct engagement and scaled programs.
• Design and run 1:few and 1:many customer touchpoints, including client office hours, training webinars, and value-focused sessions that drive adoption and product understanding.
• Partner closely with Account Leads to ensure scaled programs reinforce global business goals, renewals, and expansion efforts.
• Help define and refine persona-based value goals and success patterns, translating customer insights from your book of business into repeatable enablement assets and playbooks for the broader customer base.
• Collaborate cross-functionally with Product, CS Ops, Growth, Services, Sales and Support to deliver a seamless customer experience.
• Monitor program effectiveness using usage data and customer feedback to continuously improve outcomes.
• Translate risk signals into effective multi-medium mitigation strategies that address adoption gaps and improve retention outcomes.
• Develop and maintain excellent knowledge of the Bluefish product and AI ecosystem to strategically advise customers and contribute to thought leadership.

Scaled Customer Success Lead

• Build and own a centralized customer intelligence layer combining product usage, account context, and engagement signals.
• Define and iterate on health scoring and risk signals that surface clear, actionable insights.
• Translate CS strategy into concrete workflows, automation, and playbooks that support 1:few and 1:many CSM motions.
• Design scalable playbooks by persona, lifecycle stage, and risk profile.
• Partner with GTM Systems and technical teams to define requirements, test solutions, and drive system rollouts.
• Identify friction in existing CS motions and deploy operational solutions that improve scale and consistency.

Customer Success Operations Lead

Engineering Manager

• Scale the team: Lead hiring and onboarding as we grow from a small, tight-knit team to a high-performing engineering organization.
• Drive execution excellence: Ensure the team delivers with high velocity, quality, and reliability—while maintaining strong cross-functional alignment. Implement and evolve processes, tools, and metrics to support scalable and repeatable delivery.
• Lead and mentor: Support and grow individual contributors through coaching and feedback—helping them become the best version of themselves and ensuring alignment with what the team needs to succeed.
• Own engineering culture: Champion a culture of technical excellence, autonomy, ownership, and collaboration.
• Collaborate cross-functionally: Work closely with product, design, and business leads to define the team roadmap and business goals.
• Make technical contributions: Contribute in code reviews and establish processes that keep pushing the bar on engineering excellence. While you might not code every day, you should be capable of engaging deeply on architecture, technical decisions, and trade-offs.
• Ensure platform reliability: Set up guardrails, monitoring, and alerting with the team, and drive incident response to uphold operational excellence and deliver the best possible experience for our enterprise customers.
• Continuously improve: Identify and address bottlenecks, inefficiencies, or misalignments—always looking for ways to raise the bar.