Market Research Analyst

BlueCross BlueShield of Tennessee

full-time

Posted on: 2/1/2026

Location Type: Remote

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About the role

Conducting opinion research to determine public support for additional product prospects, advertising, brand reputation and customer experience.
Analyzing competitors' products, prices, sales, and methods of marketing to determine the advisability of adding new lines of merchandise and operations.
Collecting data regarding competitors' products, prices, sales, and methods of marketing, as well as methods and procedures for obtaining their data.

Bachelor's Degree or equivalent work experience required
1 year - Experience in marketing, marketing research, data analysis, or related field required
1 year - Experience in proven quantitative and qualitative research required
Research tool development including survey writing and discussion guides
Knowledge of data analysis tools such as SPSS, R, DataBricks, Tableau, etc.
Proficient in Microsoft Office (Outlook, Word, Excel and PowerPoint)
Accuracy and attention to detail
Capacity to solve problems and manage multiple assignments with critical deadlines
Excellent oral and written communication skills
Strong interpersonal and organizational skills
Strong analytical skills
Adaptive to high pace and changing environment
Ability to build relationships with stakeholders in multiple divisions/functions

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing researchdata analysisquantitative researchqualitative researchsurvey writingdiscussion guidesdata analysis toolsanalytical skills

Soft Skills

attention to detailproblem-solvingtime managementoral communicationwritten communicationinterpersonal skillsorganizational skillsadaptability