Blue Matter

Content Marketing Manager

• Content Development: Research, write, and edit clear, accurate, and persuasive content for market access audiences, including payers, formulary decision-makers, HCPs, and policy influencers
• Translate complex clinical, health economics, and policy information into concise, engaging messages tailored to specific audiences
• Write, edit, and refine market access materials — including, but not limited to, payer value propositions, reimbursement, billing, medical exceptions, and coverage guides, objection handlers, formulary flashcards, HEOR and RWE data summaries, patient access brochures and educational materials, prior authorization forms and instructions, pull-through toolkits, payer and HCP email campaigns, interactive PDFs, infographics, leave-behinds, sales aid copy, payer- and HCP-focused microsite content, and training slide decks for account teams
• Strategic Messaging & Positioning: Collaborate with cross-functional teams (market access consulting, client, creative) to refine brand and product messaging in line with strategic goals
• Ensure content aligns with brand tone, compliance guidelines, and legal/regulatory requirements (e.g., FDA, OPDP, PhRMA Code)
• Project Management & Collaboration: Partner with clients and internal stakeholders to gather insights, understand objectives, and recommend content strategies
• Work closely with designers and production teams to ensure copy and visuals integrate seamlessly for maximum impact
• Manage timelines and deliverables across multiple concurrent projects
• Quality & Compliance: Ensure scientific accuracy, data integrity, and adherence to all client, industry, and regulatory standards
• Support the medical/legal/regulatory (MLR) review process, incorporating feedback while maintaining clarity and persuasiveness

Market Access Communications Content and Copy Specialist