Blue Cross UK

Marketing

• Developing and delivering integrated paid marketing campaigns that support organisational objectives
• Working with internal stakeholders to understand priorities and translate them into effective marketing plans
• Work with media, creative and other external agencies
• Developing campaign briefs and overseeing the creation of marketing assets
• Identifying and engaging target audiences through effective channel planning
• Monitoring and optimising campaign performance to maximise impact and return on investment
• Evaluating campaign outcomes and sharing insights and recommendations
• Ensuring all activity aligns with Blue Cross brand guidelines
• Building strong relationships across the organisation and acting as a trusted marketing advisor
• Keeping up to date with marketing trends and best practice to improve campaign effectiveness

Marketing Manager