Marketing Manager

Blue Cross UK

Marketing Manager leading marketing campaigns for Blue Cross services. Focused on engaging audiences and raising awareness of organisational objectives.

Posted 7/8/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £35,000 - £40,000 per yearWebsite

About the role

Key responsibilities & impact

Developing and delivering integrated paid marketing campaigns that support organisational objectives
Working with internal stakeholders to understand priorities and translate them into effective marketing plans
Work with media, creative and other external agencies
Developing campaign briefs and overseeing the creation of marketing assets
Identifying and engaging target audiences through effective channel planning
Monitoring and optimising campaign performance to maximise impact and return on investment
Evaluating campaign outcomes and sharing insights and recommendations
Ensuring all activity aligns with Blue Cross brand guidelines
Building strong relationships across the organisation and acting as a trusted marketing advisor
Keeping up to date with marketing trends and best practice to improve campaign effectiveness

Requirements

What you’ll need

Proven experience delivering multi-channel marketing campaigns, including digital and paid channels
Experience developing and implementing marketing plans that achieve agreed objectives
Experience working effectively with internal stakeholders and external agencies
Strong understanding of brand management and brand consistency
Ability to use campaign data and insight to evaluate performance and inform future activity
Excellent project management and organisational skills
Strong communication, influencing and presentation skills
Ability to manage multiple priorities and deliver results to deadlines
The ability to demonstrate, understand and apply our Blue Cross values
Professional marketing qualification (CIM or equivalent) (Desirable)
Experience of audience segmentation and campaign optimisation (Desirable)
Experience working within the charity or not-for-profit sector (Desirable)
Experience supporting public affairs, campaigning or advocacy communications (Desirable)
Experience managing marketing budgets (Desirable)
Experience using marketing automation, CRM or audience insight tools (Desirable)

Benefits

Comp & perks

Full time equivalent of 38 days holiday rising to 43 with service (including Bank Holidays)
Programmes for physical and mental wellbeing support
Free access to GP via MetLife- 24/7 GP services, private prescriptions and more for you and your family
Health cash plan
Unlimited access to an employee assistance programme
Pension scheme with enhanced employer contribution
Professional fees paid with Continuing Professional Development and personal development support.
Life assurance
20% discount on Pet Plan pet insurance
Enhanced family friendly policies
Recognition scheme
Annual volunteer days
Charity worker discounts across a variety of retailers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign DevelopmentAudience SegmentationCampaign OptimizationMarketing Plan ImplementationPerformance Evaluation

Soft Skills

Strong CommunicationInfluencing SkillsPresentation SkillsOrganizational SkillsRelationship Building

Certifications

Professional Marketing Qualification (CIM or Equivalent)