Executive Product Marketer – WSM
Blue Coding
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Define and lead the comprehensive global strategy for the client's platform and all associated modular offerings.
- Establish the client's platform as a leader in the e-commerce platform solutions space.
- Serve as the internal authority on market trends, competitive landscapes, and analyst relations.
- Present strategies, market performance, and competitive intelligence to the executive leadership team and board of directors.
- Develop high-impact sales tools, including presentations, demos, case studies, ROI calculators, and training materials.
- Direct the creation of all core marketing assets, including website copy, solution briefs, white papers, analyst reports, and press releases.
- Maintain a deep understanding of the client's platform, architecture, features, and roadmaps.
- Act as the primary liaison between Product Management, Sales, Marketing, and Customer Success to ensure consistent messaging and successful execution of GTM plans across the organization.
- Mentor and potentially manage junior product marketing resources as the team scales around the client's platform.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree is highly desirable.
- 6+ years of experience in Product Marketing, with at least 3 years focused on complex B2B enterprise software, PaaS (Platform as a Service), or large-scale technology platforms.
- Proven track record in marketing products within the automotive e-commerce space.
- Deep understanding and experience in marketing highly technical platforms built on headless architecture, utilizing GraphQL APIs, and featuring complex data, search capabilities, and B2B/ERP integrations (wholesaler/manufacturer).
- Demonstrated ability to create holistic marketing strategies and the willingness to execute the tactical deliverables (writing content, building decks, etc.).
- Exceptional written and verbal communication skills, with a proven ability to present to executive audiences and engage technical teams.
Benefits
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Hard Skills & Tools
Product MarketingB2B enterprise softwarePaaSheadless architectureGraphQL APIsdata search capabilitiesB2B integrationsERP integrationsmarketing strategy executioncontent creation
Soft Skills
communication skillspresentation skillsmentoringteam collaborationstrategic thinkinganalytical skillsleadershipengagement with technical teamstactical executionrelationship management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBAadvanced degree