Blue Acorn iCi

Marketo Consultant

Blue Acorn iCi

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

SeniorLead

About the role

  • Lead the architecture and execution of advanced marketing automation strategies using Adobe Marketo Engage.
  • Ensure seamless integration and functionality across Campaign Classic and Campaign Ops platforms.
  • Manage technical operations within Marketo, including database health, lead lifecycle management, and platform scalability.
  • Design and implement integrations between Marketo and enterprise systems such as CRM, analytics, and CMS platforms.
  • Partner with cross-functional teams to deliver data-driven marketing campaigns that support strategic business goals.
  • Provide leadership in data governance, ensuring compliance and maintaining data quality standards.
  • Interpret marketing data to uncover insights that drive campaign optimization and strategic decisions.
  • Conduct routine system audits to identify areas for improvement and enforce best practices in automation.
  • Mentor and support junior team members, promoting a culture of learning and collaboration.
  • Stay abreast of emerging technologies and trends to continuously evolve marketing automation capabilities.

Requirements

  • Minimum of 8 years of hands-on experience in marketing automation, with a focus on Adobe Marketo Engage.
  • Deep knowledge of Campaign Classic, Campaign Ops, and data governance frameworks.
  • Demonstrated success in managing large-scale Marketo deployments, including complex integrations and global consolidations.
  • Proficiency in lead scoring, segmentation, nurturing workflows, and email marketing strategies.
  • Strong analytical mindset with the ability to translate data into actionable marketing insights.
  • Excellent communication and leadership skills, with experience engaging stakeholders across all levels.
  • Bachelor’s degree in Marketing or a related discipline.
  • Adobe Certified Professional – Marketo Engage.
Benefits
  • medical, dental and vision insurance
  • life insurance
  • disability
  • paid time off
  • 401(k)
  • competitive benefits package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationAdobe Marketo Engagelead scoringsegmentationnurturing workflowsemail marketingdata governanceintegrationsdatabase healthcampaign optimization
Soft Skills
leadershipcommunicationanalytical mindsetcollaborationmentoringstakeholder engagementdata interpretationproblem-solvingstrategic thinkingculture of learning
Certifications
Adobe Certified Professional – Marketo Engage