Bloomerang

Senior Product Marketing Manager

Bloomerang

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $105,000 - $157,500 per year

Job Level

Senior

About the role

  • Lead segment strategy and GTM readiness for Bloomerang’s mid-market audiences and portfolio products.
  • Develop and maintain segment-specific messaging matrices.
  • Build and refine segment-specific persona frameworks with insights and AI tools.
  • Partner with Market Insights on competitive themes shaping GTM priorities.
  • Manage cross-functional alignment for GTM training and internal rollout.
  • Create persona-based talk tracks, objection-handling guides, and battlecards.
  • Maintain competitive positioning for various nonprofit segments.

Requirements

  • 5+ years in Product Marketing, Sales Enablement, or Segment Strategy in a SaaS environment.
  • Proven experience building persona-based messaging, sales enablement content, and GTM frameworks.
  • Strong collaboration skills with Sales, CS, Demand Gen, Brand, and Product.
  • Analytical, insight-driven thinker comfortable with Salesforce, Gong, and AI testing tools.
  • Excellent written and verbal communication skills; confident presenting to executives, Sales, and cross-functional teams.
  • Bachelor’s degree in Marketing, Business, Communications, or related field.
Benefits
  • Health + Wellness: generous health, vision, and dental insurance options, access to healthcare service 24/7.
  • Time Off: 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, paid parental leave.
  • 401k: 401k match to help invest in your future.
  • Equipment: everything you need to be successful, shipped right to your door.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingSales EnablementSegment Strategypersona-based messagingGTM frameworksanalytical thinking
Soft Skills
collaborationcommunicationpresentation skillsinsight-driven thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications