Own the development and execution of financial strategy and business planning, ensuring alignment with organizational goals and providing guidance to the CEO and leadership team to support key decisions.
Collaborate and support with target setting in partnership with CEO & COO.
Analyze new revenue opportunities & channels (e.g., retail expansion, international markets, collaborations, wholesale channels), owning cost, margin and ROI analyses.
Evaluate capital expenditures, ROI scenarios, and pricing strategies to optimize unit economics and profitability.
Overseeing the development and maintenance of long-term strategic financial planning model, in partnership with the Strategy team.
Leading the team to drive improvements in financial processes, systems, and reporting capabilities to enhance efficiency and accuracy.
Serving as a key stakeholder in Financial & Business Planning workflows, providing feedback and insight into management of timelines and planning processes.
Develop plans forward for revenue growth and optimization.
Create procedures, controls, and systems to collect and provide the necessary financial data in accordance with company standard.
Engage in and take lead in M&A – related initiatives, managing the acquisition and integration processes.
Overseeing and shaping all aspects of budgeting, forecasting and quarterly guidance processes, including review and directing of all activities for all channels.
Managing overall budget process, inclusive of approach and target setting.
Leading all corporate and management reporting of monthly and quarterly results, analyzing key movements vs forecast and last year through all components of the P&L.
Oversee the preparation and approval of all financial reporting materials and metrics for the Executive team; prepare and communicate monthly, quarterly and annual financial statements.
Manage budgeting and the implementation of budgets, monitor progress and present operational metrics.
Develop annual budgets, monthly forecasts, and long-range plans in partnership with department leads.
Build dynamic financial models to support strategic initiatives, product launches, and seasonal planning.
Track and report on KPIs across departments—especially revenue, gross margin, CAC, LTV, inventory turnover, and contribution margin.
Own the rollout and maintenance of a sales and reporting dashboard to support with business wide reporting and tracking.
Directing the development, management and communication of the corporate financial calendar, ensuring seamless collaboration across multiple teams to meet deadlines and key deliverables.
Oversee all facets of tax planning and management ensuring compliance on all global tax filings.
Manage liquidity, working capital, and short-term financing needs to ensure smooth day-to-day operations.
Forecast and optimize cash flow around seasonality, production cycles, and marketing campaigns.
Develop treasury strategies to manage reserves, credit lines, and capital structure.
Develop long-term capital plans to ensure business continuity during periods of rapid growth or market shifts.
Maintain rigorous internal controls, processes, and documentation across all financial functions.
Lead preparation for audits, manage relationships with tax and legal advisors, and oversee all compliance filings.
Mitigate financial and operational risks through appropriate insurance, legal contracts, and vendor due diligence.
Recruit, develop, and retain a high-performing finance and accounting team.
Function as the company representative in managing the relationships with external banks, financial institutions, and other parties.
Lead the IT department, ensuring technology strategy, system and security align with business and financial objectives. Oversee IT budget, investment decisions, and risk management.
Partner closely with heads of Marketing, Supply Chain, Merchandising, Operations, and People to align business strategy with financial goals.
Help shape merchandising plans through a financial lens: product mix, pricing, markdown strategy, and margin targets.
Collaborate with Ops & Supply Chain on inventory planning, demand forecasting, and COGS optimization.
Oversee core financial operations by ensuring timely and accurate management of all accounting processes completed by direct reports or externally sourced accounting agencies.
Drive financial systems and operational scalability as the team, product line, and distribution channels expand.
Implement process automation and data-driven decision-making across the finance org and beyond.

Requirements

Proven senior finance leadership experience, ideally within startup and high-growth environments
Demonstrates success in scaling organizations through periods of rapid growth
Demonstrated expertise in inventory, cash conversion cycle, and working capital management in consumer/apparel
Proven ability to lead fundraising and/or debt financing, manage investor/lender relationships, and support board governance
Experience implementing and scaling ERP/finance systems, BI reporting, and controls to support multi-channel growth
Strong understanding of pricing architecture, promotional strategy, and SKU productivity with a focus on sustainable margins
Ability to build a Finance org and operating cadence that scales from lean startup execution to $200M+ complexity
Experience managing audits, tax filings, and compliance activities
Strategic mindset with the ability to roll up your sleeves in a hands-on, high-growth environment
Brings a leadership approach rooted in teamwork, open communication, and well-reasoned decision-making
Excellent communication and cross-functional collaboration skills.
CPA or CFA designation
Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!

Benefits

Competitive Performance-Based Bonus
20 days of vacation
Comprehensive Extended Health & Wellness Benefits, including dental, prescription drugs, travel insurance, virtual healthcare, AD&D, and access to confidential EFAP support
A ‘welcome to Huha’ product package (all our best sellers!!), plus complimentary products for every new style and limited colours we launch
Enjoy an extra staff discount on any additional purchases, plus a Friends and Family Discount for you to share

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

financial strategybusiness planningcost analysismargin analysisROI analysisbudgetingforecastingfinancial modelinginventory managementcash flow optimization

Soft skills

leadershipteamworkcommunicationcollaborationdecision-makingstrategic mindsetproblem-solvingadaptabilityrelationship managementcoaching

Certifications

CPACFA