Blood Cancer UK

Senior Direct Marketing Manager – 12-month Mat Cover

Blood Cancer UK

contract

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £50,000 - £53,000 per year

Job Level

Senior

About the role

  • Lead and deliver the Direct Marketing strategy
  • Develop and implement a strategy that grows individual giving income and supporter numbers, ensuring activity aligns with the Fundraising Strategy and organisational priorities.
  • Drive innovation and digital transformation in supporter engagement
  • Lead the integration of digital channels and new products into the direct marketing programme, testing and scaling approaches that improve efficiency and reach.
  • Manage campaign planning and delivery
  • Oversee planning, creative development, delivery and evaluation of acquisition and retention campaigns across multiple channels, ensuring delivery on time, on brand and within budget.
  • Lead data-driven decision making
  • Translate campaign and CRM data into actionable insight, identifying trends and opportunities to improve audience segmentation and campaign performance.
  • Manage and develop the Direct Marketing team
  • Provide clear direction, coaching and performance management for team members, fostering a collaborative and inclusive culture where staff can develop and succeed.
  • Manage budgets and financial performance
  • Forecast, monitor and report on income and expenditure, ensuring efficient use of resources and delivery of agreed financial targets.
  • Manage external relationships and suppliers
  • Lead relationships with agencies and suppliers, ensuring quality, compliance and value for money, while championing creative excellence and innovation.
  • Promote equality, diversity and inclusion
  • Ensure that fundraising activity reflects and reaches the diversity of the blood cancer community, and that inclusive approaches are embedded in team practices and campaign design.
  • Manage, lead and develop the team to ensure excellent levels of engagement and performance and that objectives are achieved.

Requirements

  • Deep understanding of direct marketing principles and fundraising best practice, including digital and multi-channel approaches.
  • Awareness of current trends, innovations and audience insights in individual giving and digital fundraising.
  • Strong understanding of data protection, fundraising regulations and CRM systems.
  • Excellent planning and project management skills, with the ability to manage multiple priorities and deadlines.
  • Analytical and strategic thinker able to translate data into clear recommendations.
  • Confident communicator able to influence internal and external stakeholders.
  • Strong leadership, coaching and performance management capability.
  • Proven experience in delivering successful acquisition and retention campaigns from planning through to evaluation.
  • Demonstrated success in managing budgets and forecasting.
  • Experience of managing and developing staff.
  • Experience of working with and managing external agencies.
  • Experience in a fundraising or commercial direct marketing environment.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
direct marketingfundraisingdigital fundraisingmulti-channel approachesdata protectionCRM systemscampaign planningbudget managementaudience segmentationperformance evaluation
Soft Skills
planningproject managementanalytical thinkingstrategic thinkingcommunicationinfluencingleadershipcoachingperformance managementcollaboration