Blood Cancer UK

Brand Manager

• Lead the strategy, planning and delivery of brand marketing activity, including major brand campaigns across paid, earned, shared and owned channels, working closely with internal teams and external agencies to ensure high-quality, on-time delivery centred on a test-and-learn approach.
• Develop and evolve brand marketing strategy to support organisational priorities, increase brand awareness and relevance among priority audiences.
• Support the development of Blood Cancer UK’s brand strategy, with a particular focus on verbal identity, including brand positioning, narrative and messaging, ensuring clarity, consistency and alignment across the organisation.
• Support the development of Blood Cancer UK’s content strategy, ensuring it aligns with and supports brand strategy and is audience-led.
• Lead the embedding of an audience-first approach, championing the use of audience insight and segmentation to inform planning, prioritisation and decision-making across marketing, communications and wider teams.
• Own and embed the organisation’s audience segmentation model, ensuring it is actively used to shape brand marketing activity, content planning and campaign development.
• Lead ongoing brand performance reporting and analysis, tracking brand metrics, identifying trends and generating insight to inform recommendations and optimise brand marketing strategy over time.
• Work collaboratively across teams to ensure external-facing activity is aligned with brand strategy, audience insight and organisational priorities, supporting greater coherence and strategic focus.
• Provide senior strategic support to the Head of Brand and Profile Growth, contributing capacity across priority brand and audience work as needed.

Senior Brand Marketing Manager – 12-month Mat Cover

Marketing

• Lead and manage direct marketing campaigns
• Plan, develop and deliver multi-channel direct marketing campaigns (primarily digital) to acquire and retain supporters, ensuring activity meets income and ROI targets and strengthens brand engagement.
• Design and test new products and propositions using insight-led and innovative approaches to diversify income streams and attract new audiences.
• Own budget management, forecasting and reporting for allocated campaigns and products, ensuring plans are financially robust and support the wider Mass Marketing strategy.
• Collaborate with the Digital Marketing team to embed digital fundraising across all campaigns, ensuring cohesive supporter journeys and consistent messaging.
• Produce, analyse and circulate performance reports for all Direct Marketing activities to inform strategic decision-making and continuous improvement.
• Share knowledge and expertise across the Mass Marketing team and wider organisation to foster innovation and best practice in digital acquisition and supporter engagement.
• Champion Blood Cancer UK’s mission and values by working inclusively and collaboratively with internal teams, agencies and external partners to achieve shared outcomes.

Direct Marketing Manager

• Lead and deliver the Direct Marketing strategy
• Develop and implement a strategy that grows individual giving income and supporter numbers, ensuring activity aligns with the Fundraising Strategy and organisational priorities.
• Drive innovation and digital transformation in supporter engagement
• Lead the integration of digital channels and new products into the direct marketing programme, testing and scaling approaches that improve efficiency and reach.
• Manage campaign planning and delivery
• Oversee planning, creative development, delivery and evaluation of acquisition and retention campaigns across multiple channels, ensuring delivery on time, on brand and within budget.
• Lead data-driven decision making
• Translate campaign and CRM data into actionable insight, identifying trends and opportunities to improve audience segmentation and campaign performance.
• Manage and develop the Direct Marketing team
• Provide clear direction, coaching and performance management for team members, fostering a collaborative and inclusive culture where staff can develop and succeed.
• Manage budgets and financial performance
• Forecast, monitor and report on income and expenditure, ensuring efficient use of resources and delivery of agreed financial targets.
• Manage external relationships and suppliers
• Lead relationships with agencies and suppliers, ensuring quality, compliance and value for money, while championing creative excellence and innovation.
• Promote equality, diversity and inclusion
• Ensure that fundraising activity reflects and reaches the diversity of the blood cancer community, and that inclusive approaches are embedded in team practices and campaign design.
• Manage, lead and develop the team to ensure excellent levels of engagement and performance and that objectives are achieved.

Senior Brand Marketing Manager – 12-month Mat Cover

Direct Marketing Manager

Senior Direct Marketing Manager – 12-month Mat Cover