Direct Marketing Manager
Blood Cancer UK
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Salary
💰 £42,000 - £46,000 per year
About the role
- Lead and manage direct marketing campaigns
- Plan, develop and deliver multi-channel direct marketing campaigns (primarily digital) to acquire and retain supporters, ensuring activity meets income and ROI targets and strengthens brand engagement.
- Design and test new products and propositions using insight-led and innovative approaches to diversify income streams and attract new audiences.
- Own budget management, forecasting and reporting for allocated campaigns and products, ensuring plans are financially robust and support the wider Mass Marketing strategy.
- Collaborate with the Digital Marketing team to embed digital fundraising across all campaigns, ensuring cohesive supporter journeys and consistent messaging.
- Produce, analyse and circulate performance reports for all Direct Marketing activities to inform strategic decision-making and continuous improvement.
- Share knowledge and expertise across the Mass Marketing team and wider organisation to foster innovation and best practice in digital acquisition and supporter engagement.
- Champion Blood Cancer UK’s mission and values by working inclusively and collaboratively with internal teams, agencies and external partners to achieve shared outcomes.
Requirements
- Strong understanding of direct marketing principles, particularly digital acquisition across platforms such as Meta and Google PPC.
- Knowledge of data-driven fundraising and audience insight approaches.
- Awareness of emerging digital fundraising trends and their application within the charity sector.
- Excellent campaign planning and project management skills, with the ability to manage multiple priorities to tight deadlines.
- Strong analytical and numerical skills with the ability to interpret performance data and translate into actionable insight.
- Confident communicator, able to influence colleagues and agencies to achieve agreed objectives.
- Proven experience in delivering successful direct marketing campaigns, ideally with a strong digital focus.
- Experience developing and launching new fundraising or commercial products.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
direct marketingdigital acquisitioncampaign planningproject managementdata-driven fundraisingaudience insightperformance analysisbudget managementforecastingproduct development
Soft Skills
analytical skillsnumerical skillscommunicationcollaborationinfluencinginnovationstrategic decision-makingtime managementteamworkproblem-solving