Brand Design Manager
Blockstream
full-time
Posted on:
Location Type: Hybrid
Location: Menlo Park • California • United States
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About the role
- Develop and refine the overarching brand strategy, vision, and narrative that align with company goals and values.
- Build and maintain scalable brand design systems (visual identity, typography, iconography, patterns, templates) while adapting to consumer, enterprise, and developer audiences.
- Partner with product design teams to evolve the brand aesthetic across web, product UI, marketing, social channels, and more.
- Partner with marketing, product, and business teams to align brand with company objectives and go-to-market plans.
- Ensure brand cohesion as we expand into new product lines and enterprise offerings.
- Stay current with industry best practices to keep the brand fresh and relevant.
Requirements
- Proven experience as a brand designer, producer, or similar role.
- Experience building design systems, style guides, and modular brand frameworks.
- Strong ability to translate strategy into compelling visual and verbal identity systems.
- Strong understanding of integrated marketing, user journeys, and multi-channel campaigns (web, product, content, social, events).
- Hands-on design skills (Figma, Illustrator, InDesign, etc.) where you can create assets yourself.
- Experience in motion graphics and content management systems (CMS).
- Experience working in a tech-driven industry or with SaaS products.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategybrand design systemsstyle guidesvisual identityuser journeysmulti-channel campaignsmotion graphicscontent management systemsFigmaIllustrator
Soft skills
collaborationcommunicationcreativityadaptabilitystrategic thinking