Senior Director, Global Marketing Automation
Global Payments Inc.
Senior Community Manager
Blizzard Entertainment
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$90,440 - CA$191,280 per year
Job Level
Senior
About the role
- Your Mission As the Sr. Community Manager for Diablo Immortal, your mission is to lead the global community strategy and serve as the franchise’s voice across social platforms, forums, and live events. You will foster meaningful relationships with players, influencers, and community partners, driving engagement and loyalty through authentic storytelling and strategic communication. Your insights will shape how the franchise connects with its audience, ensuring that every initiative reflects a player-first mindset and strengthens the brand’s presence. In this role, you will collaborate across publishing, game development, and customer service teams to deliver consistent, impactful messaging. You will be a cultural steward for Diablo Immortal, championing the community’s voice in key decisions and initiatives. The ideal candidate brings deep expertise in community development, social media strategy, and influencer relations, with a proven track record of leading global engagement programs for Mobile AAA franchises. You will architect and execute community campaigns, manage sentiment analysis and reporting, and oversee moderation frameworks and escalation protocols. You’ll represent the community in strategic discussions, provide actionable insights to senior stakeholders, and mentor junior staff to elevate team capabilities. This role requires strong communication skills, cross-functional leadership, and the ability to navigate complex stakeholder environments. Flexibility to travel and support live service operations, including evenings and weekends, is essential in this fast-paced, global role. Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities: Serve as the global public-facing representative of Diablo Immortal across owned and earned channels, including forums, social media, livestreams, and live events. Architect and lead the global community development strategy, aligning with franchise goals and publishing priorities. Build and manage formal networks across internal teams (game, publishing, customer service, legal) and external partners (influencers, fan sites, agencies). Lead cross-functional initiatives that elevate community engagement, sentiment, and retention. Represent the community voice at the highest levels of decision-making, providing strategic insights and recommendations to senior leadership. Develop and oversee community moderation policies, escalation protocols, and risk mitigation strategies. Mentor and guide junior community staff and contribute to the development of community best practices across Blizzard. Own the reporting and analysis of community KPIs, sentiment trends, and engagement metrics, driving continuous improvement and innovation. Act as a cultural steward and advocate for player-first values in all communications and programs. Represent Blizzard at global community events, conventions, and industry forums.
Requirements
- Bachelor’s degree in communications, marketing, or related field (or equivalent experience). 13+ years of experience in community management, social media, or brand communications, with at least 5 years in a leadership role. Demonstrated success in leading global community programs for Mobile AAA gaming or entertainment franchises. Deep understanding of mobile gaming ecosystems, live service models, and player lifecycle engagement. Advanced knowledge of community platforms, publishing tools, analytics systems, and moderation frameworks. Exceptional communication, storytelling, and stakeholder management skills. Ability to work flexible hours, including evenings and weekends, and travel internationally as needed. Pluses Experience in Fortune 50 tech or mobile entertainment companies. Familiarity with Diablo lore and gameplay, and active participation in Blizzard communities. Multilingual capabilities, especially in Korean, Chinese, or Spanish. Experience with crisis communications and reputation management. Proficiency with Sprinklr, Confluence, JIRA, and CMS platforms.
