Conduct comprehensive keyword research using tools like SEMrush, Ahrefs, and Google Search Console to identify high-value content opportunities aligned with audience search intent and editorial calendars
Partner closely with editorial teams across all Blavity Inc. properties to optimize content for search visibility, including meta descriptions, title tags, header structures, and internal linking strategies
Perform regular competitive analysis to identify content gaps, emerging keyword opportunities, and industry trends that can inform our content strategy across politics, health, tech, business, travel, and culture verticals
Work directly with editorial teams to identify timely content creation opportunities based on trending topics, search volume data, and news cycles while maintaining brand voice and editorial standards
Monitor and analyze key SEO metrics including organic traffic, keyword rankings, click-through rates, and user engagement metrics; provide weekly and monthly reports with actionable insights
Support multiple SEO initiatives across different brand properties, managing timelines and deliverables in a fast-paced, deadline-driven environment similar to agency work
Stay current with SEO algorithm updates, search engine guidelines, and best practices specific to digital publishers and news sites, including Google News optimization and Discover visibility

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Data Science, or related field
2-4 years of hands-on SEO experience, preferably in media, digital publishing, or agency environment
Proven track record of improving organic search performance through data-driven strategies
Experience working with content management systems and editorial teams
Demonstrated ability to manage multiple projects and meet tight deadlines
Previous experience in an agency or project-based environment with multiple client/brand management
Experience with news SEO, including Google News optimization and real-time content opportunities
Understanding of Black culture, tech entrepreneurship, and digital media landscape
Experience with schema markup implementation for news and media sites
Expert proficiency in SEO tools (SEMrush, Ahrefs, Google Analytics, Google Search Console)
Strong understanding of HTML, CSS, and basic JavaScript for technical SEO implementation
Experience with content management systems (WordPress, custom CMS platforms)
Proficiency in data visualization tools and Excel for reporting and analysis
Familiarity with project management tools (Asana, Slack)
Strong analytical and problem-solving skills with ability to translate complex data into actionable insights
Excellent written and verbal communication skills for collaborating with editorial and technical teams
Detail-oriented mindset with strong organizational skills to manage multiple brand properties
Ability to work independently while maintaining strong cross-functional relationships
Understanding of content marketing principles and user experience best practices
Flexibility to adapt to changing priorities and breaking news cycles
Passion for digital media and commitment to amplifying Black voices and stories.

Benefits

Contractors will be responsible for providing their own equipment, including but not limited to laptop computers, cell phones, or any other electronic equipment required to perform their role.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOkeyword researchschema markupHTMLCSSJavaScriptdata analysiscontent optimizationcompetitive analysiscontent management systems

Soft Skills

analytical skillsproblem-solving skillscommunication skillsorganizational skillsproject managementcollaborationadaptabilityattention to detailindependencetime management