Blackthorne

Senior Content Marketing Manager

Blackthorne

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

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Salary

💰 $130,000 per year

Job Level

Senior

About the role

  • Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities.
  • Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion.
  • Conduct keyword and topic research to identify high-impact content opportunities.
  • Map content to buyer journey stages and ICPs, covering top, middle, and bottom of funnel.
  • Own production of written content assets: blog posts, eBooks, email copy, landing pages, and sales enablement materials.
  • Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across all marketing content.
  • Collaborate with the Content Creator, who oversees social media and video, on themes and messaging, as well as content repurposing.
  • Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed.
  • Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually.
  • Maintain a quality bar that makes AI-generated content indistinguishable from (or better than) human-only content.
  • Evaluate and adopt new AI tools as they emerge.
  • Own organic traffic growth strategy through SEO and AEO best practices.
  • Optimize existing content for improved rankings and conversion.
  • Collaborate with our paid media strategist to align organic and paid content efforts.
  • Monitor and report on organic traffic, keyword rankings, AEO visibility, content performance, and conversions.
  • Provide strategic content direction for website pages, making sure messaging drives conversions.
  • Write and optimize landing page copy, CTAs, and conversion-focused content.
  • Contribute to the team’s website visitor-to-lead conversion goals by improving on-page copy, content offers, and SEO-driven entry points.
  • Partner with the Sr. Demand Gen Manager on landing page content and the web developer on implementation.
  • Collaborate with the Content Creator, Sr. Demand Generation Manager, and Director of Marketing on webinar themes, topics, and session formats.
  • Write talk tracks, session outlines, and speaker prep materials that keep webinar content focused, on-message, and aligned with campaign and pipeline goals.
  • Own promotional content for webinars: email sequences, landing page copy, social copy, and ad copy that drive registration and attendance.
  • Develop post-webinar content assets, turning sessions into blog posts, gated assets, and other formats that extend pipeline impact beyond the live event.
  • Partner with Demand Gen to produce campaign content (emails, landing pages, webinars, gated assets) on brief and on schedule.
  • Work with Customer Marketing to refine and distribute customer stories, case studies, and proof points.
  • Support Product Marketing with content for product launches, feature announcements, and GTM materials.
  • Collaborate with the PR specialist on thought leadership content and media-facing materials.

Requirements

  • 5-7+ years of B2B content marketing experience, preferably in SaaS.
  • Proven ability to build and execute content strategies that drive measurable traffic, engagement, and pipeline.
  • Strong writing and editorial skills with a portfolio that demonstrates range (blogs, long-form, email, web copy).
  • Experience with SEO tools and strategy (keyword research, on-page optimization, content gap analysis).
  • Experience with AEO and how AI search is changing content strategy.
  • Strong collaboration skills. You’ll work closely with a Content Creator and cross-functional partners, and need to influence without direct authority.
  • Ability to manage an editorial calendar and juggle multiple content workstreams simultaneously.
  • Demonstrated power-user proficiency with AI content tools (Claude, ChatGPT, or similar). We will ask you to walk us through your AI workflows in the interview. Casual or occasional use is not sufficient for this role.
Benefits
  • An incredible team of smart and supportive people
  • A deep feeling of satisfaction and completion
  • Fully remote global team working from home
  • Stock options for every employee
  • Flexible work week
  • $400 office stipend
  • Maternity/Paternity leave
  • Student loan debt assistance
  • Pledge 1% - time off during the year for helping nonprofits
  • Health insurance contribution (if in the US)
  • Children's 529 college fund assistance (if in the US)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategyeditorial calendar managementkeyword researchSEOAEOcontent optimizationwritingemail copywritinglanding page copywritingcontent performance analysis
Soft Skills
collaborationinfluence without authoritytime managementstrategic thinkingeditorial oversightadaptabilitycommunicationcreativityattention to detailproject management