Blackthorne

Performance Marketing

• Own end-to-end planning, execution, and optimization of demand gen campaigns across email, webinars, paid media, ABM, and digital channels.
• Build and manage the campaign calendar in collaboration with the Director of Marketing and broader marketing team.
• Develop audience segmentation strategies and targeted campaign tactics aligned with ICP and buyer journey stages.
• Design and execute lead nurture programs that move prospects through the funnel from MQL to opportunity.
• Drive toward the Marketing team’s target of sourced new revenue.
• Analyze campaign performance data to identify what’s working and double down; quickly deprioritize what’s not.
• Build and maintain conversion assets across the funnel: landing pages, forms, and email sequences.
• Continuously optimize each asset to improve conversion rates at every stage, from first website visit to Sales handoff.
• Build and own Blackthorn’s ABM strategy and execution, targeting high-value accounts with personalized, multi-channel campaigns.
• Partner with Sales to identify and prioritize target account lists based on ICP fit, intent signals, and pipeline potential.

Senior Demand Generation Manager

Content Marketing Manager

• Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities.
• Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion.
• Conduct keyword and topic research to identify high-impact content opportunities.
• Map content to buyer journey stages and ICPs, covering top, middle, and bottom of funnel.
• Own production of written content assets: blog posts, eBooks, email copy, landing pages, and sales enablement materials.
• Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across all marketing content.
• Collaborate with the Content Creator, who oversees social media and video, on themes and messaging, as well as content repurposing.
• Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed.
• Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually.
• Maintain a quality bar that makes AI-generated content indistinguishable from (or better than) human-only content.
• Evaluate and adopt new AI tools as they emerge.
• Own organic traffic growth strategy through SEO and AEO best practices.
• Optimize existing content for improved rankings and conversion.
• Collaborate with our paid media strategist to align organic and paid content efforts.
• Monitor and report on organic traffic, keyword rankings, AEO visibility, content performance, and conversions.
• Provide strategic content direction for website pages, making sure messaging drives conversions.
• Write and optimize landing page copy, CTAs, and conversion-focused content.
• Contribute to the team’s website visitor-to-lead conversion goals by improving on-page copy, content offers, and SEO-driven entry points.
• Partner with the Sr. Demand Gen Manager on landing page content and the web developer on implementation.
• Collaborate with the Content Creator, Sr. Demand Generation Manager, and Director of Marketing on webinar themes, topics, and session formats.
• Write talk tracks, session outlines, and speaker prep materials that keep webinar content focused, on-message, and aligned with campaign and pipeline goals.
• Own promotional content for webinars: email sequences, landing page copy, social copy, and ad copy that drive registration and attendance.
• Develop post-webinar content assets, turning sessions into blog posts, gated assets, and other formats that extend pipeline impact beyond the live event.
• Partner with Demand Gen to produce campaign content (emails, landing pages, webinars, gated assets) on brief and on schedule.
• Work with Customer Marketing to refine and distribute customer stories, case studies, and proof points.
• Support Product Marketing with content for product launches, feature announcements, and GTM materials.
• Collaborate with the PR specialist on thought leadership content and media-facing materials.

Senior Content Marketing Manager

Content Creator

• Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time
• Create platform-native content, including short-form video, visuals, and storytelling posts
• Develop a recognizable and consistent brand presence across social channels
• Experiment with tone, format, and narrative
• Monitor engagement and performance, using insights to refine content direction
• Consult on executive social media strategy
• Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders
• Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables)
• Own promotional content and campaigns to drive attendance and engagement for live webinars
• Develop post-event content that extends the impact of each session well beyond the live moment, including repurposed assets across social, email, blog, and web
• Build repeatable webinar series over time
• Create engaging, agile, and high-impact video content across channels (LinkedIn, YouTube, short-form clips, behind-the-scenes, storytelling formats) that brings the Blackthorn brand to life
• Help define how the Blackthorn brand shows up through content and media across owned channels
• Translate company strategy, product value, and customer insight into clear, compelling narratives
• Apply and evolve brand voice and tone through real-world content
• Bring forward creative ideas, content series, and new formats — and test what resonates
• Develop hypotheses around content formats, narratives, and channels
• Launch experiments with clear goals and success metrics
• Analyze results and turn insights into actionable recommendations
• Help evolve content direction based on real-world performance