Blackthorne

Content Creator

Blackthorne

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

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Salary

💰 $80,000 - $90,000 per year

About the role

  • Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time
  • Create platform-native content, including short-form video, visuals, and storytelling posts
  • Develop a recognizable and consistent brand presence across social channels
  • Experiment with tone, format, and narrative
  • Monitor engagement and performance, using insights to refine content direction
  • Consult on executive social media strategy
  • Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders
  • Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables)
  • Own promotional content and campaigns to drive attendance and engagement for live webinars
  • Develop post-event content that extends the impact of each session well beyond the live moment, including repurposed assets across social, email, blog, and web
  • Build repeatable webinar series over time
  • Create engaging, agile, and high-impact video content across channels (LinkedIn, YouTube, short-form clips, behind-the-scenes, storytelling formats) that brings the Blackthorn brand to life
  • Help define how the Blackthorn brand shows up through content and media across owned channels
  • Translate company strategy, product value, and customer insight into clear, compelling narratives
  • Apply and evolve brand voice and tone through real-world content
  • Bring forward creative ideas, content series, and new formats — and test what resonates
  • Develop hypotheses around content formats, narratives, and channels
  • Launch experiments with clear goals and success metrics
  • Analyze results and turn insights into actionable recommendations
  • Help evolve content direction based on real-world performance

Requirements

  • 4–6 years of experience in content marketing, brand storytelling, or a related role for B2B Saas companies
  • Event industry and/or event technology experience preferred
  • Exceptional writing and editing skills, with a portfolio you’re proud of
  • Experience creating content across formats (written, social, video)
  • Experience using AI tools to support creative workflows
  • Strong instincts for voice, tone, and what makes content feel “on brand”
  • Curiosity and enthusiasm for experimentation and trying new approaches and technologies
  • Ability to balance creativity with performance insights
  • Strong collaboration skills and comfort working cross-functionally
  • Familiarity with SEO & AEO best practices and content performance metrics
Benefits
  • Stock options for every employee
  • Flexible work week
  • $400 office stipend
  • Maternity/Paternity leave
  • Student loan debt assistance
  • Pledge 1% - time off during the year for helping nonprofits
  • Health insurance contribution (if in the US)
  • Children's 529 college fund assistance (if in the US)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingbrand storytellingwritingeditingvideo content creationSEOAEOcontent performance metricsB2B SaaSevent technology
Soft Skills
creativitycollaborationcuriosityenthusiasm for experimentationstrong instincts for voice and toneability to balance creativity with performance insights