Blackthorn.io

Senior Demand Generation Manager

Blackthorn.io

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

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Salary

💰 $135,000 per year

Job Level

Senior

About the role

  • Own end-to-end planning, execution, and optimization of demand gen campaigns across email, webinars, paid media, ABM, and digital channels.
  • Build and manage the campaign calendar in collaboration with the Director of Marketing and broader marketing team.
  • Develop audience segmentation strategies and targeted campaign tactics aligned with ICP and buyer journey stages.
  • Design and execute lead nurture programs that move prospects through the funnel from MQL to opportunity.
  • Drive toward the Marketing team’s target of sourced new revenue.
  • Analyze campaign performance data to identify what’s working and double down; quickly deprioritize what’s not.
  • Build and maintain conversion assets across the funnel: landing pages, forms, and email sequences.
  • Continuously optimize each asset to improve conversion rates at every stage, from first website visit to Sales handoff.
  • Partner with the paid media strategist to align paid campaigns with organic demand gen and ABM motions for maximum efficiency.
  • Build and own Blackthorn’s ABM strategy and execution, targeting high-value accounts with personalized, multi-channel campaigns.
  • Partner with Sales to identify and prioritize target account lists based on ICP fit, intent signals, and pipeline potential.
  • Design account-specific plays that coordinate paid, email, content, and direct outreach to drive engagement and pipeline from key accounts.
  • Collaborate closely with the GTM Engineer to operationalize ABM workflows, build target account infrastructure, and connect ABM activity to pipeline data in Salesforce®.
  • Develop ABM reporting and dashboards that give Sales and Marketing shared visibility into account-level activity and outcomes.
  • Use Pardot and Salesforce® for campaign execution, lead management, scoring, attribution, and the underlying automations that keep the funnel running.

Requirements

  • 5-7+ years of B2B demand generation experience, preferably in SaaS.
  • Proven track record of building and scaling campaigns that directly source pipeline and revenue.
  • Proven experience building and running ABM programs, including target account selection, multi-channel orchestration, and account-level reporting.
  • Deep hands-on experience with Pardot (Account Engagement) and Salesforce®.
  • Strong analytical skills; comfortable with funnel metrics, attribution models, and ROI analysis.
  • Proficiency using AI tools (Claude, ChatGPT, etc.) to support daily execution, plus a demonstrated eagerness to experiment and test.
  • Experience with A/B testing, lead scoring, and multi-touch nurture programs.
  • Excellent project management skills. You can manage multiple campaigns simultaneously without dropping balls.
Benefits
  • An incredible team of smart and supportive people
  • A deep feeling of satisfaction and completion
  • Fully remote global team working from home
  • Stock options for every employee
  • Flexible work week
  • $400 office stipend
  • Maternity/Paternity leave
  • Student loan debt assistance
  • Pledge 1% - time off during the year for helping nonprofits
  • Health insurance contribution (if in the US)
  • Children's 529 college fund assistance (if in the US)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketing (ABM)audience segmentationlead nurturingcampaign performance analysisconversion rate optimizationA/B testinglead scoringROI analysismulti-touch nurture programs
Soft Skills
analytical skillsproject managementcollaborationcommunicationstrategic thinkingproblem-solvingtime managementadaptabilitycreativityattention to detail