Blackthorn.io

Marketing

• Build and run the calendar across third-party conferences and tradeshows, hosted Blackthorn events, executive dinners, partner activations, and internal events all focused towards the goal of driving leads and generating pipeline.
• Facilitate the selection of the right events for our ICP and goals, working with event partners to secure sponsorships that maximize our presence and participation.
• Define and uphold how Blackthorn shows up at every event, ensuring brand presence, booth experience, and attendee-facing materials are consistent and on-brand.
• Maintain a single source of truth for upcoming events, status, and outcomes across the team.
• Lead end-to-end logistics for live events (hosted and sponsored) including venue sourcing, vendor management, booth experience, signage, swag, AV, catering, run-of-show, staffing, and travel.
• Develop pre-event, during-event, and post-event plans that maximize attendee engagement and follow-up to drive new business, expansion, upsells, and renewals.
• Brief and prepare Blackthorn staff attendees for each event.
• Partner with Demand Generation to plan promotion, registration, and follow-up motion for every event.
• Coordinate with Content on event messaging, speaker prep, and supporting assets.
• Align with Sales, Customer Success, and Alliances on event selection, attendee strategy, and post-event follow-up.
• Communicate event status, plans, and results to the marketing team and broader business stakeholders on a regular cadence.
• Support webinar and virtual event production.
• Partner with Content and Demand on topic selection, speaker recruitment, promotion, run-of-show, and follow-up.
• Act as stage manager/producer for each event to ensure smooth production for speakers and attendees.
• Manage event data in Salesforce, including campaigns, lists, and attribution.
• Track and report on event performance including registrations, attendance, leads, MQLs, opportunities, and pipeline.
• Deliver post-event reporting and recommendations to inform future investment.
• Own the field marketing budget and track spend against plan across event types.
• Make recommendations on event mix and investment levels based on ROI.

Field Marketing Manager

Content Creator

• Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time
• Create platform-native content, including short-form video and visuals
• Develop a recognizable and consistent brand presence across social channels
• Monitor engagement and performance, using insights to refine content direction
• Support executive social media strategy and employee advocacy
• Create engaging, agile, and high-impact video content across channels (LinkedIn, YouTube, short-form clips, behind-the-scenes, storytelling formats)
• Partner with the broader Marketing team to execute webinars, consulting on webinar concepts and formats
• Develop post-event content strategies that extend the impact of each session well beyond the live moment, including repurposed assets across social, email, blog, and web
• Help refine and evolve how the Blackthorn brand shows up through content and media across owned channels
• Translate company strategy, product value, and customer insight into clear, compelling narratives
• Bring forward creative ideas, content series, and new formats — and test what resonates