Blackthorn.io

Performance Marketing

• Own end-to-end planning, execution, and optimization of demand gen campaigns across email, webinars, paid media, ABM, and digital channels.
• Build and manage the campaign calendar in collaboration with the Director of Marketing and broader marketing team.
• Develop audience segmentation strategies and targeted campaign tactics aligned with ICP and buyer journey stages.
• Design and execute lead nurture programs that move prospects through the funnel from MQL to opportunity.
• Drive toward the Marketing team’s target of sourced new revenue.
• Analyze campaign performance data to identify what’s working and double down; quickly deprioritize what’s not.
• Build and maintain conversion assets across the funnel: landing pages, forms, and email sequences.
• Continuously optimize each asset to improve conversion rates at every stage, from first website visit to Sales handoff.
• Partner with the paid media strategist to align paid campaigns with organic demand gen and ABM motions for maximum efficiency.
• Build and own Blackthorn’s ABM strategy and execution, targeting high-value accounts with personalized, multi-channel campaigns.
• Partner with Sales to identify and prioritize target account lists based on ICP fit, intent signals, and pipeline potential.
• Design account-specific plays that coordinate paid, email, content, and direct outreach to drive engagement and pipeline from key accounts.
• Collaborate closely with the GTM Engineer to operationalize ABM workflows, build target account infrastructure, and connect ABM activity to pipeline data in Salesforce®.
• Develop ABM reporting and dashboards that give Sales and Marketing shared visibility into account-level activity and outcomes.
• Use Pardot and Salesforce® for campaign execution, lead management, scoring, attribution, and the underlying automations that keep the funnel running.

Senior Demand Generation Manager

Content Marketing Manager

• Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities.
• Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion.
• Conduct keyword and topic research to identify high-impact content opportunities.
• Map content to buyer journey stages and ICPs, covering top, middle, and bottom of funnel.
• Own production of written content assets: blog posts, eBooks, email copy, landing pages, and sales enablement materials.
• Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across all marketing content.
• Collaborate with the Content Creator, who oversees social media and video, on themes and messaging, as well as content repurposing.
• Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed.
• Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually.
• Maintain a quality bar that makes AI-generated content indistinguishable from (or better than) human-only content.
• Evaluate and adopt new AI tools as they emerge.
• Own organic traffic growth strategy through SEO and AEO best practices.
• Optimize existing content for improved rankings and conversion.
• Collaborate with our paid media strategist to align organic and paid content efforts.
• Monitor and report on organic traffic, keyword rankings, AEO visibility, content performance, and conversions.
• Provide strategic content direction for website pages, making sure messaging drives conversions.
• Write and optimize landing page copy, CTAs, and conversion-focused content.
• Contribute to the team’s website visitor-to-lead conversion goals by improving on-page copy, content offers, and SEO-driven entry points.
• Partner with the Sr. Demand Gen Manager on landing page content and the web developer on implementation.
• Collaborate with the Content Creator, Sr. Demand Generation Manager, and Director of Marketing on webinar themes, topics, and session formats.
• Write talk tracks, session outlines, and speaker prep materials that keep webinar content focused, on-message, and aligned with campaign and pipeline goals.
• Own promotional content for webinars: email sequences, landing page copy, social copy, and ad copy that drive registration and attendance.
• Develop post-webinar content assets, turning sessions into blog posts, gated assets, and other formats that extend pipeline impact beyond the live event.
• Partner with Demand Gen to produce campaign content (emails, landing pages, webinars, gated assets) on brief and on schedule.
• Work with Customer Marketing to refine and distribute customer stories, case studies, and proof points.
• Support Product Marketing with content for product launches, feature announcements, and GTM materials.
• Collaborate with the PR specialist on thought leadership content and media-facing materials.

Senior Demand Generation Manager

Senior Content Marketing Manager