SEO Specialist
Blacksmith Agency
full-time
Posted on:
Location Type: Remote
Location: Arizona • United States
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Tech Stack
About the role
- Own end-to-end SEO strategy for multiple clients, including technical, on-page, and off-page efforts.
- Conduct in-depth SEO audits, competitive gap analyses, and keyword opportunity mapping.
- Collaborate with designers and developers during the strategy and build phases to ensure SEO is implemented cleanly.
- Create structured content strategies and recommendations to support UX and conversion goals.
- Manage and improve local SEO for clients with physical locations.
- Track rankings, crawl health, Core Web Vitals, and conversions through platforms like Ahrefs, GA4, and Search Console.
- Present findings and recommendations clearly to clients, with support from PMs.
- Run technical SEO audits using tools like Screaming Frog and SEMrush, and summarize findings in plain language with prioritized action steps.
- Implement on-page SEO updates directly in CMS platforms (primarily WordPress), including meta tags, headers, alt text, internal links, and schema markup.
- Conduct keyword research using Ahrefs or SEMrush to identify primary and secondary targets for core pages, blog content, and campaigns.
- Create SEO briefs and outlines to guide writers or internal team members on structure, keyword usage, and topic coverage.
- Review draft content and optimize for SEO before publishing, ensuring readability, scannability, and performance.
- Collaborate with developers during website projects to ensure SEO requirements (like crawlability, redirects, and proper URL structure) are met before launch.
- Set up and configure SEO tools for new websites (Google Search Console, Google Analytics 4, basic tracking parameters, etc.).
- Generate clear monthly reports for clients using GA4 and other tools, highlighting wins, identifying drops, and suggesting next steps.
- Research backlink opportunities through competitor analysis, brand mentions, and digital PR partners; support execution where relevant.
- Stay informed about Google algorithm updates and evaluate how they might impact client sites; recommend adjustments accordingly.
- Attend client meetings (as needed) to walk through SEO performance and explain strategy in non-technical terms.
- Flag technical blockers or content gaps and collaborate with project managers or client strategists to get them resolved.
Requirements
- 10+ years of hands-on SEO experience, ideally in an agency setting with multiple active clients
- Proven track record of delivering measurable growth through SEO, with examples supported by first-party data (e.g., traffic, leads, rankings)
- Strong working knowledge of Google Analytics 4 (GA4) and Google Search Console, including setting up reports and interpreting traffic behavior
- Experience managing SEO across a variety of different industry websites, with direct implementation of metadata, schema, redirects, and internal linking
- Confident conducting keyword research and mapping SEO strategy to business goals (traffic growth, lead generation, etc.)
- Comfortable collaborating with developers to resolve indexing issues, implement redirects, or improve page speed
- Able to juggle multiple client projects at once, hit deadlines, and clearly prioritize tasks across clients
- Skilled in translating SEO insights into plain-English takeaways for clients and internal teams
- Excellent communication and collaboration skills in a remote team environment
Benefits
- Competitive pay
- 100% remote work
- High visibility on projects with real impact
- Opportunity to shape SEO process and best practices at an established digital agency
- A no-drama, results-focused team that values autonomy and execution
- Opportunity to work and grow at an award-winning digital agency
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEO strategytechnical SEOon-page SEOoff-page SEOkeyword researchSEO auditscontent optimizationmetadata implementationschema markuplocal SEO
Soft Skills
communicationcollaborationproject managementtime managementproblem-solvingclient relationsprioritizationtranslating insightsadaptabilityteamwork