Blacksmith Agency

Digital Marketing Strategist

Blacksmith Agency

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Lead strategy for all PPC and SEO clients across multiple industries.
  • Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals.
  • Build 90 day, 6 month, and annual growth roadmaps for clients.
  • Translate complex marketing recommendations into simple, clear explanations for executives.
  • Own client performance across Google Ads, Meta, Microsoft, and organic search channels.
  • Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.
  • Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies.
  • Ensure KPI tracking, conversion attribution, and analytics accuracy.
  • Lead a blended team of full time and part time specialists across PPC and SEO.
  • Provide weekly direction and QA for campaign optimizations and deliverables.
  • Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.
  • Standardize playbooks, processes, and best practices for the department.
  • Build and refine BSA’s marketing frameworks for PPC, SEO, landing pages, and reporting.
  • Establish internal marketing dashboards and KPI scorecards.
  • Identify capacity limits, hiring needs, and training gaps.
  • Contribute to productizing BSA’s marketing offerings so AEs can ramp faster and sell more consistently.
  • Present monthly and quarterly performance summaries to clients.
  • Oversee reporting accuracy and insights delivered by the PM or specialists.
  • Hold weekly 1:1s with the execution team and run a weekly marketing standup.

Requirements

  • 4 to 7 years experience in PPC, SEO, or multi channel full funnel strategy.
  • Strong experience managing both paid and organic channels concurrently.
  • Expertise with Google Ads, GA4, GSC, keyword research tools, and paid media optimization.
  • Ability to create and articulate strategic recommendations to clients and AEs.
  • Demonstrated ability to oversee execution teams and manage deliverable quality.
  • Strong analytical skills and the ability to diagnose performance issues quickly.
  • Preferred
  • Agency experience managing multiple clients at once.
  • Experience joining sales calls and influencing close rates.
  • Familiarity with multifamily, real estate, or high intent lead generation.
  • Experience with AI SEO, programmatic SEO, technical SEO audits, and CRO.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPCSEOGoogle AdsGA4GSCkeyword researchpaid media optimizationtechnical SEOCROprogrammatic SEO
Soft Skills
strategic recommendationsanalytical skillsteam managementclient communicationperformance diagnosisdirection and QAprocess standardizationcapacity planningtraining identificationpresentation skills