Blackhawk Network

Senior Director, Demand Generation

Blackhawk Network

full-time

Posted on:

Location Type: Hybrid

Location: Alaska • North Dakota • United States

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Salary

💰 $170,790 - $239,121 per year

Job Level

Senior

About the role

  • Own marketing's contribution to Enterprise pipeline
  • Lead account-based marketing strategy and execution
  • Partner with sales leadership to align on target account lists
  • Oversee LinkedIn and paid media programs targeting mid-market and Enterprise buyers
  • Drive inbound acquisition strategy for BHN Tango
  • Optimize the full inbound funnel from first touch through qualified lead handoff
  • Set strategic direction for web as a demand generation channel
  • Manage relationships with SEO and AEO agencies
  • Set performance standards across paid channels
  • Own online reputation strategy

Requirements

  • 12+ years of B2B demand generation experience
  • 3+ years in a senior leadership role managing multiple teams
  • Demonstrated success driving results across both Enterprise/mid-market and SMB/Direct motions
  • Strong command of paid media strategy
  • Experience with ABM platforms and intent data tools
  • Deep familiarity with web as a demand gen channel
  • Proficiency with HubSpot and Salesforce
  • Analytically rigorous with ability to connect campaign activity to revenue outcomes
  • Exceptional communicator
Benefits
  • 401k with employer match
  • Medical, dental, vision
  • 12 paid holidays throughout the year 2026
  • Sick pay accrual according to state law
  • Parental leave
  • Life insurance
  • Disability insurance
  • Accident and illness insurance
  • Health and dependent care flexible spending accounts
  • Wellness benefits
  • Flexible time off for all full-time employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationaccount-based marketingpaid media strategyinbound acquisition strategySEOAEOcampaign analyticsrevenue outcomes
Soft Skills
leadershipcommunicationstrategic directionrelationship managementanalytical thinking