Orchestrate a comprehensive project plan to centralize performance measurement and analysis and to drive predictive analytics for recommendations on marketing investments across multiple groups
Align with stakeholders on milestones and ensure timely completion
Develop a robust predictable data driven engine to drive investment decisions
Provide investment recommendations with short-term and life-time value parameters
Scale high performing campaigns and reduce cost of acquisition
Perform A/B testing
Function in a dynamic environment, strategically managing contractually committed and discretionary investments
Standardize key performance indicators and align with stakeholders on measurement methodologies
Champion data governance to ensure accuracy and reliability
Enhance data structures and tracking mechanisms
Source, manipulate and integrate data from multiple internal and external sources
Generate performance dashboards and data visualizations

Requirements

Minimum of 10 years of experience in Marketing Analytics or related field with a background in omnichannel optimization, including website optimization
Bachelor's degree, preferably in Data Analytics or Finance
Experience in managing and developing team members
A strong track record of increasing marketing ROI and revenue through testing and predictive modelling
Moves fast. Relentless. Tests and iterates constantly
Experience in leading multi-faceted project plans with various stakeholders
In a data driven way, comfortable in making controversial, non-conventional recommendation
Excellent written and verbal communication skills
Strong analytical skills
Self-starter and proven problem solver
Strong process and detail orientation
Superior organizational skills
Experience in SQL, data mining, marketing and business intelligence tools
Advanced MS Excel skills
Implementation and utilization of AI tools to enhance work, improve processes, or deliver measurable results

Benefits

401k with employer match
medical
dental
vision
12 paid holidays in the year 2026
sick pay accrual according to state law
parental leave
life insurance
disability insurance
accident and illness insurance
health and dependent care flexible spending accounts
wellness benefits
flexible time off for all full-time employees

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Marketing AnalyticsOmnichannel OptimizationWebsite OptimizationPredictive ModellingA/B TestingData MiningSQLData VisualizationPerformance MeasurementData Governance

Soft Skills

LeadershipCommunicationAnalytical SkillsProblem SolvingDetail OrientationOrganizational SkillsSelf-StarterAdaptabilityStakeholder ManagementStrategic Thinking

Certifications

Bachelor's Degree in Data AnalyticsBachelor's Degree in Finance