blackcrows

Ecommerce

• Own and drive blackcrows’ global DTC e-commerce strategy, aligned with brand positioning and international growth objectives.
• Own overall digital business performance (revenue, conversion rate, AOV, retention, profitability).
• Build and manage the commercial calendar (product launches, seasonal moments, activations) in close collaboration with Product, Marketing, and Creative/Product teams.
• Ensure the balance between brand storytelling, product experience, and commercial performance across the digital channel.
• Full ownership of the DTC P&L, including revenue growth, margin, and profitability.
• Identify opportunities to scale DTC while maintaining strong relationships with wholesale partners.
• Oversee day-to-day e-commerce operations: product catalog, online merchandising, pricing consistency, and stock availability.
• Ensure smooth execution of product launches, seasonal drops, and high-traffic moments.
• Coordinate closely with Supply Chain, Logistics, and Customer Service to ensure operational excellence and premium customer experience.
• Drive continuous improvement of site performance, conversion, and user experience through data-driven optimization and testing.
• Continuously improve the end-to-end digital customer journey, from discovery to post-purchase experience.
• Define and lead the digital acquisition strategy across paid media, organic channels, partnerships, and community initiatives.
• Supervise performance marketing initiatives with external partners.
• Monitor and optimize key performance metrics including CAC, ROAS, LTV, retention, and cohort performance.
• Identify new growth opportunities across markets and digital channels.
• Own and evolve blackcrows’ digital ecosystem, with Shopify at its core.
• Oversee CRM infrastructure, payments, analytics, OMS integrations, and third-party tools.
• Work closely with external technical resources to define the digital roadmap, architecture, and priorities.
• Act as the business owner translating commercial and customer needs into technical priorities.
• Drive retention, repeat purchase, and customer lifetime value through best-in-class CRM and lifecycle strategies.

Head of E-commerce