Black & Veatch

Senior Marketing Manager

Black & Veatch

full-time

Posted on:

Location Type: Hybrid

Location: Overland Park • Kansas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Leads integrated marketing strategy, planning, and execution for the Black & Veatch Public Agencies & Utilities (PAU) client segment
  • Ensures that marketing efforts elevate BV’s water leadership and create demand across adjacent and emerging PAU needs
  • Serves as the primary marketing partner to PAU leadership and collaborates closely with sales, pursuits, regional account leaders, segment and solution marketing leadership, external communications and marketing communications
  • Converts PAU segment business and water solution strategies into actionable marketing strategies and plans that expand reach within current markets and accelerate growth into new geographies and sub‑segments
  • Develops and maintains client-type value propositions
  • Conducts ongoing market, client and competitive research specific to public agencies, municipal utilities, and the broader water sector
  • Designs, builds and manages integrated marketing campaigns (planned and ad‑hoc) including content marketing and digital campaigns
  • Develops clear, compelling messaging frameworks
  • Identifies, evaluates, plans, manages and fulfills event, sponsorship, association, and advertising opportunities
  • Ensures brand management during tactical execution of all client facing marketing efforts
  • Plans, schedules, manages and promotes content through social media channels
  • Plans and actively manages budgets against all marketing plan deliverables
  • Establishes and tracks KPIs for all PAU-focused marketing campaigns and initiatives

Requirements

  • 10+ years of related marketing experience, ideally in B2B, professional services, infrastructure, or solution‑based industries
  • Experience with or familiarity with the water industry or public‑sector environments such as public agencies, municipalities, or utilities
  • Demonstrated ability to develop and execute integrated marketing plans, campaigns, and content across multiple channels
  • Strong skills in project management, coordination, and delivering marketing initiatives end‑to‑end
  • Ability to collaborate effectively with cross‑functional teams
  • 15+ years of marketing experience in corporate and/or agency environments in complex B2B or services industries
  • Deep familiarity with the water industry, public sector markets, municipal utilities, or public infrastructure environments
  • Strong messaging and writing skills, with ability to translate technical content into compelling client‑ready narratives
  • Demonstrated success developing integrated marketing strategies and campaigns that drive measurable demand and pipeline impact
  • Acumen in digital marketing and storytelling across channels, content marketing, discoverability strategies, and paid and organic tactics for engagement and pipeline generation
  • Proficiency in demand generation, KPI tracking, and marketing analytics; ability to make data‑driven optimization decisions
  • Strong project management and organizational skills, with experience managing budgets, timelines, and external resources
  • Experience with events, sponsorships, associations, and industry partnerships in water, infrastructure or public-sector spaces
  • Experience in demand generation and account-based marketing
  • Demonstrates the ability to work independently with minimal supervision, aligned with team strategy and goals to drive results
  • Has a progressive understanding of how automation, machine learning and AI can improve efficiency, targeting and marketing efficacy
Benefits
  • Health insurance
  • 401K match
  • Benefits that start day 1
  • Flexible work schedules
  • Paid vacation and holiday time
  • Sick time and dependent sick time
  • Company-matched 401k plan
  • Adoption reimbursement
  • Tuition reimbursement
  • Vendor discounts
  • Employment referral program
  • AD&D insurance
  • Pre-taxed accounts
  • Voluntary legal plan
  • B&V Credit Union
  • Performance-based bonus program
  • Employee ownership via ESOP
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketing strategycontent marketingdigital marketingdemand generationKPI trackingmarketing analyticsproject managementcampaign developmentbudget managementevent management
Soft Skills
collaborationcommunicationorganizational skillswriting skillsstorytellingindependencecoordinationstrategic thinkingclient engagementcross-functional teamwork