Marketing Automation Intern
Black & Veatch
internship
Posted on:
Location Type: Office
Location: Overland Park • Kansas • United States
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Job Level
Tech Stack
About the role
- Help define, execute and measure successful Marketing analytics including demand and lead generation initiatives for the Enterprise Marketing team
- Ensure programs and audience segments are configured to meet campaign goals
- Apply experience with custom data objects, dynamic content, responsive templates, A/B testing, etc.
- Monitor and ensure lead data quality and integrity, flow and routing between marketing automation platform and CRM
- Ensure lead/marketing processes comply with legal regulations (i.e., GDPR)
- Support the reporting of campaign metrics through ongoing collaboration with the Marketing Analytics Team
- Monitor and manage ongoing database health strategies and contact acquisition measurement
- Manage process for manually uploading contact lists into marketing automation
- Provide insights and creative approaches to aid in campaign optimization, and leveraging data from across the marketing technology stack
- Help manage our marketing automation platform to optimize lead generation from email programs and content marketing, automated trigger and nurture programs, behavior/lead scoring, and other tactics
- Apply expertise and support the technical configuration, integration and coordination of our marketing automation platform, Eloqua
- Responsible for the integrity of the marketing automation architecture, customer data governance and compliance, and integration with other marketing platforms
- Build, launch and optimize emails and campaigns, including standardizing templates, setup, testing, scheduling
- Monthly newsletters across four regions
- Behavior based drip email campaigns
- Ad hoc sends to support events and campaigns
Requirements
- Minimum 3.0 GPA (preferred)
- Current enrollment in Marketing, Communications or a related degree program preferred
- Has a marketing degree with an emphasis in digital marketing
- Work experience in a marketing related role or internship preferred
- Marketing Automation experience - preferably Eloqua
- Demonstrates experience working in Salesforce Marketing Cloud Account Engagement (Pardot)
- Demonstrates expertise in marketing analytics
- HTML coding expertise (dynamic and responsive emails, web and landing pages) preferred
- Experience in executing digital marketing activities
- Familiarity with marketing automation platforms, preferably Marketing Cloud Account Engagement (Pardot).
- Experience with management and segmentation of marketing contact databases.
- Experience working in on email marketing campaigns.
- Familiarity in HTML.
- Experience with reporting and use of metrics to track and measure performance.
Benefits
- Hands-on experience at an employee-owned engineering, procurement, consulting, and construction company
- Learning opportunities through mentorship and co/lab trainings
- Networking opportunities with leading experts in the industry
- Flexible work schedules
- Paid vacation and holiday time
- Sick time and dependent sick time
- 401k plan with company match
- Adoption reimbursement
- Tuition reimbursement
- Vendor discounts
- Employment referral program
- AD&D insurance
- Pre-taxed accounts
- Voluntary legal plan
- B&V Credit Union
- Performance-based bonus program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticsA/B testingHTML codingemail marketinglead generationdata qualitycampaign optimizationcustomer data governancesegmentationdigital marketing