BJM Group

Growth Marketing

• Collaborate with senior executives to develop and implement business growth plans.
• Analyze business processes, identify areas for improvement, and recommend change initiatives.
• Forecast, draft, and oversee departmental budgets while ensuring ROI from marketing and growth activities.
• Research and propose new market segments, opportunities, and partnerships to expand business reach.
• Partner with Operations team to ensure seamless system functionality and user adoption.
• Maintain and organize documentation repositories (SharePoint, OneNote) and create training/process materials.
• Drive standardization, consistency, and efficiency in workflows across departments and Branches.
• Direct and implement advertising and promotional campaigns based on market research.
• Manage websites, SEO strategies, and digital marketing channels to drive engagement and client acquisition.
• Create engaging content, graphics, and materials for social media, community events, and educational opportunities.
• Build and execute branch-level and firm-wide marketing initiatives, including sponsorships, trade shows, webinars, and reputation management.
• Develop and maintain referral partnerships and local business networks.
• Produce reports, dashboards, and presentations to communicate marketing effectiveness and business progress.
• Provide proactive insights to leadership, ensuring alignment with overall firm goals.
• Continuously monitor industry trends, best practices, and competitor activity to inform strategies.
• Use CRM (Pipedrive) and analytics tools (Google Analytics, WordPress, Sprout Social) to track marketing performance and optimize campaigns.
• Represent the firm at community and industry events; facilitate webinars, live events, and online discussions.

Business Growth and Marketing Strategist