Bitwarden

Senior Director of Product Marketing

Bitwarden

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $180,000 - $250,000 per year

Job Level

Tech Stack

About the role

  • Lead the product and customer marketing function, and together build comprehensive go to market enablement strategies for Bitwarden product
  • Elevate Bitwarden B2B marketing and customer acquisition to next milestones
  • Guide communication of the product vision and customer onboarding experience for Bitwarden
  • Create compelling customer-facing and sales assets that differentiate Bitwarden with a focus on customer value and benefits
  • Build a high touch marketing motion and marketing structure for enterprise sales to enhance and complement the Bitwarden self-service model
  • Fuel the Bitwarden sales funnel and overall flywheel through efficient programs from product launches to competitive sales enablement to all types of marketing campaigns
  • Innovate on how Bitwarden lands, converts, helps global customers expand through world-class customer experiences and journeys
  • Further develop customer engagement and case studies with well known Bitwarden customers
  • Hone the product and customer marketing team including driving world class product launches, cherished customer marketing, and unique partner and channel marketing enablement.
  • Accelerate the Bitwarden revenue engine with the Bitwarden flywheel from free to paid, upselling across both self-serve and high-touch customers
  • Stay ahead of industry trends and work closely with the Bitwarden communications team on analyst relations
  • Drive and track key metrics for customer growth

Requirements

  • Significant experience across a range of product marketing and sales-enhancing activities
  • Solid knowledge of enterprise and security markets. Open source experience a plus
  • Bachelor's or higher college/graduate degree
  • Excellent leadership, management, and communications skills
  • Remote team leadership combined with ability to work as individual contributor
  • Demonstrated ability to partner with go-to-market teams to deliver new marketing initiatives resulting in inbound interest, leads, opportunities, and closed deals
  • Customer engagement experience with the ability to act as a trusted partner
  • Ability to balance marketing scenarios combined with a product launch schedule
  • Strong work ethic, proven record of having a growth-mindset, and enthusiastic presence to reach ambitious goals.
Benefits
  • Our user community loves us and we love them. Come to work each day with a sense of purpose as we bring a more secure internet experience to everyone from our friends and family to the world’s largest organizations.
  • Become an expert. You’ll get immersed in the prominent technology markets of security and open source software.
  • We are dedicated to building a diverse and talented team. Work remotely with motivated and supportive team members across the world.
  • Learn and grow. Take on new challenges with the support of your team, and join our #growth-club to continue personal and professional development.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingcustomer acquisitionsales enablementcustomer onboardingmarketing campaignscustomer engagementcase studiesproduct launchespartner marketinggo-to-market strategies
Soft skills
leadershipmanagementcommunicationremote team leadershipindividual contributortrusted partnergrowth mindsetwork ethicenthusiastic presenceability to balance scenarios
Certifications
Bachelor's degreegraduate degree