Bitly

Content Marketing Manager

Bitly

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $96,000 - $132,000 per year

About the role

  • Own content marketing programs across Bitly and its related brand channels, from strategy and planning through creation, distribution, and performance.
  • Stay on top of emerging trends in content, AI, and audience behavior, helping ensure Bitly’s content strategy looks ahead to a changing landscape.
  • Lead emerging and opportunistic content initiatives (e.g., podcasts, editorial formats, new media types), testing and scaling new ways to reach and engage audiences over time.
  • Exercise strong editorial judgment in prioritizing content ideas, formats, and opportunities based on business impact and audience needs.
  • Leverage AI-powered tools and workflows to systematize and scale components of content creation, distribution, and analysis.
  • Lead the creation of original data-driven reports and research to drive thought leadership, turning insights into narratives that build credibility.
  • Lead Bitly’s YouTube content strategy in close partnership with Creative, Acquisition, and Product Marketing, ensuring video content supports full-funnel goals from awareness through education and adoption.
  • Create customer stories and case studies in partnership with the Product Marketing team, bringing real-world use cases, outcomes, and value to life.
  • Own content distribution programs that extend the lifecycle of core content by repurposing and adapting assets across channels and formats.
  • Optimize content for discoverability across human and AI-driven surfaces, working closely with the Acquisition team to support SEO and GEO priorities.
  • Partner with the Brand team, external leaders, customers, and industry voices to co-create authority-building content that earns citations, third-party references, and broader industry visibility.
  • Support product launches and marketing campaigns with content that educates new and existing customers, ensuring alignment with messaging, timing, and go-to-market priorities.
  • Support executive thought leadership through content development and ghostwriting, in partnership with the rest of the Brand & Content team.
  • Track and report on content performance and engagement, using insights to inform clear actions that improve effectiveness over time.

Requirements

  • 4–6+ years of experience in content marketing, editorial, or storytelling roles for high-volume, product-led B2B, SaaS, or technology-driven products.
  • Proven experience owning content programs from strategy and creation through distribution and performance measurement.
  • Strong writing and editing skills, with the ability to adapt tone, voice, and format across content types, audiences, and channels.
  • Experience creating a range of content, including thought leadership, data-driven reports, customer stories, and multimedia or video-adjacent content.
  • Ability to work independently while collaborating effectively with cross-functional partners across the organization.
  • Sound editorial judgment, strong attention to detail, and the ability to prioritize in a fast-moving environment.
  • Creative, curious, and open to feedback, with an interest in how AI is shaping the future of content.
Benefits
  • Inclusive health, dental, and vision plans built to support diverse lifestyles.
  • Employer contribution to HSA plans.
  • Generous paid parental leave.
  • Enhanced support for reproductive health, family planning, and new parents.
  • Robust mental health support and Employee Assistance Program (EAP) with confidential counseling services.
  • Comprehensive well-being benefits, including a reimbursement program,
  • Flexible PTO policy.
  • Impactful connections and community building through our Employee Resource Groups.
  • Company-sponsored events to connect Bitizens together.
  • 401k with up to 4% employer match, access to financial professionals to offer our employees the opportunity to plan for a strong financial future well beyond their working years.
  • Stock Options.
  • Life, Short-term Disability, and Long-term Disability options.
  • Flexible workspace support provided, including home office, cell phone, and WiFi service reimbursement.
  • Coworking reimbursement for eligible employees.
  • Voluntary Benefits: Pet Insurance, LegalShield, IDShield, Hospitalization, and Accident coverages.
  • Reimbursement for professional development.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingeditorialstorytellingwritingeditingSEOdata-driven reportsmultimedia contentvideo contentperformance measurement
Soft Skills
strong editorial judgmentattention to detailprioritizationcreativitycuriositycollaborationindependenceadaptabilityopen to feedbackcommunication