Birdie HR

Promo Manager

Birdie HR

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Junior

About the role

  • Develop and implement innovative promotional strategies to increase brand visibility, customer engagement, and revenue generation in the iGambling and Betting industry.
  • Collaborate with the product and design teams to create compelling marketing campaigns that effectively communicate the unique selling points of our products and services.
  • Identify target audience segments and tailor marketing messages and promotions to resonate with their preferences and behaviors.
  • Conduct market research and competitor analysis to identify trends, opportunities, and potential risks, and use these insights to inform marketing strategies.
  • Monitor key retention metrics and KPIs, such as churn rate, reactivation rate, and customer satisfaction, and utilize data-driven insights to optimize retention initiatives.
  • Work closely with the product development team to provide input on product enhancements and features that can drive customer retention and engagement.
  • Collaborate with the customer support team to ensure effective resolution of player issues and concerns, and implement proactive measures to prevent churn.
  • Develop and maintain strong relationships with VIP players and high-value customers, providing personalized experiences and managing VIP retention programs.
  • Prepare regular reports and presentations to communicate retention and promotion performance.

Requirements

  • Proven experience as a Product Marketing Manager or Promotion Manager in the iGambling or Betting industry.
  • Strong knowledge and understanding of the iGambling and Betting landscape, including industry trends, player preferences, and regulatory considerations.
  • Demonstrated success in developing and executing effective marketing strategies that drive customer acquisition, engagement, and revenue growth.
  • Good analytical skills and the ability to interpret data and metrics to make informed marketing decisions.
  • Creative mindset with the ability to develop engaging marketing content and campaigns.
  • Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong attention to detail and a results-oriented mindset.
  • A passion for the iGambling and Betting industry and a drive to stay ahead of industry trends and developments.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesmarket researchcompetitor analysisdata analysiscustomer acquisitioncustomer engagementrevenue growthproject managementpromotional strategiesKPI monitoring
Soft Skills
analytical skillscreative mindsetcommunication skillsinterpersonal skillsattention to detailresults-oriented mindsetcollaborationprioritizationtime managementproblem-solving