BiOptimizers

DTC Copywriter

BiOptimizers

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Flash

About the role

  • Own Brand story narrative as it cascades across multiple channels and consumer touch points.
  • Ensure consistency of voice and tone across at all customer touchpoints.
  • Write engaging ads that boost conversions on social media, like Facebook, Instagram, and TikTok.
  • Create engaging email campaigns including a welcome series, abandoned cart reminders, post-purchase messages, and loyalty program updates.
  • Write concise, action-oriented SMS campaigns that drive engagement and conversions.
  • Craft compelling copy for seasonal promotions, product launches, flash sales, and limited-time offers across all marketing channels.
  • Write persuasive product descriptions that highlight benefits, address customer pain points, and drive purchasing decisions.
  • Create optimized landing page copy that aligns with campaign objectives and maximizes conversion rates.
  • Test copy variations and course-correct based on performance data.

Requirements

  • 5 -8 years of eCommerce copywriting experience with demonstrable results driving performance/ROAS improvement
  • Strong background in acquisition and retention marketing, including email, marketing automation, and customer lifecycle campaigns
  • Experience with SMS marketing campaigns and best practices for mobile-first copy
  • A portfolio demonstrating successful promotional campaigns that drove significant revenue growth
  • Strong grasp of consumer psychology and persuasion techniques. Examples of messaging that resonates emotionally are preferred.
  • Data-driven mindset with the ability to interpret analytics and adjust copy strategy accordingly
  • Experience with A/B testing methodologies and conversion rate optimization
Benefits
  • Flexible work arrangements
  • Commitment to fostering an inclusive and collaborative team culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
eCommerce copywritingacquisition marketingretention marketingemail marketingmarketing automationSMS marketingA/B testingconversion rate optimizationconsumer psychologypersuasion techniques
Soft Skills
data-driven mindsetability to interpret analyticscopy strategy adjustmentengagementcreativityattention to detailcommunicationcollaborationproblem-solvingadaptability