BIOptimizers

Compliance

• Review and approve marketing materials, product claims, and advertising copy to ensure full compliance with FDA, FTC, and International Regulatory guidelines.
• Partner with the Scientific Marketing Content Manager and Creative team to translate complex scientific information into accurate, compliant, and consumer-friendly content.
• Maintain and update compliance documentation, audit trails, and claim substantiation records across all platforms and campaigns.
• Coordinate with Legal, Regulatory, and Product teams to resolve compliance issues and implement corrective actions in a timely manner.
• Monitor evolving regulatory requirements and proactively communicate updates and best practices to marketing stakeholders.
• Support the development of compliance workflows, checklists, and training materials to strengthen team-wide awareness and accountability.
• Contribute to the company’s continual improvement by identifying process efficiencies and recommending system enhancements.

Compliance Marketing Coordinator

Content Creator

• Plan, create, and publish original photo, video, and written content optimized for each social platform, reflecting BIOptimizers’ tone, style, and visual identity.
• Collaborate with the Organic Social Manager and Design team to align social content with campaign goals and brand messaging.
• Stay current on social trends, platform updates, and emerging formats to keep BIOptimizers’ content fresh, relevant, and high-performing.
• Maintain organized content calendars and ensure consistent posting cadence aligned with strategic priorities.
• Track performance metrics and collaborate with the social team to refine creative approaches based on insights.
• Participate in brainstorming sessions to generate new ideas that strengthen brand storytelling and community engagement.
• Ensure all published content adheres to compliance and brand standards across all platforms.

Social Content Creator – TikTok

Events

• Lead the end-to-end production of photo, video, and event-based content aligned with BIOptimizers’ brand and creative standards.
• Partner with the Creative Director to translate strategic objectives into executable production plans, ensuring brand consistency and quality.
• Manage internal teams, external vendors, and production partners to deliver assets and events on time, within scope, and on budget.
• Oversee logistics and operations for brand events, influencer activations, and large-scale shoots, ensuring seamless execution.
• Develop and maintain production calendars, budgets, and timelines for ongoing and campaign-based initiatives.
• Collaborate cross-functionally with Marketing, Influencer, and Social teams to ensure content supports BIOptimizers’ omnichannel growth.
• Evaluate production processes and outcomes to identify efficiencies, implement improvements, and enhance creative output.

Senior Content Production and Event Manager

Customer Retention Specialist

• Support customer engagement and loyalty initiatives by developing and executing targeted email marketing strategies.
• Enhance customer retention through personalized content and campaigns.
• Collaborate cross-functionally with Marketing, BI, Design and Operation teams to maximize customer lifetime value and contribute to direct-to-consumer hypergrowth.

Senior Email Retention Manager

Graphics Designer

• Design and deliver high-quality graphics, layouts, and digital assets aligned with BIOptimizers’ updated brand identity and creative standards.
• Collaborate with the Creative Director and Design team to execute brand campaigns, marketing materials, and content for social, web, and retail.
• Maintain consistency in typography, color, and design elements across all channels and platforms.
• Prepare and organize production-ready files for internal and external use, ensuring accuracy and adherence to brand guidelines.
• Support senior designers in developing creative concepts, visual mockups, and presentation materials.
• Manage multiple design projects simultaneously, meeting deadlines and quality expectations.
• Incorporate feedback from stakeholders and participate in reviews to continuously improve creative output and process efficiency.

Junior Graphic Designer

Growth Marketing

• Support the development and execution of innovative marketing strategies that drive customer acquisition and retention.
• Identify growth opportunities across various channels, including direct-to-consumer (DTC) platforms, Amazon, and social media.
• Collaborate cross-functionally with product, sales, and analytics teams to ensure alignment and maximize marketing effectiveness.

Growth Marketing Manager

Content Marketing Manager

• Coordinate the production, organization, and delivery of creative content across influencer, social, and digital marketing campaigns to maintain brand consistency and compliance.
• Collaborate with the Influencer Marketing Manager, Design, and Video teams to execute creative briefs that align with BIOptimizers’ evolving brand identity and growth objectives.
• Manage content calendars, creative asset libraries, and project timelines to ensure on-time delivery of high-performing creative materials.
• Support the rebrand rollout by tracking content quality, consistency, and alignment across multiple marketing touchpoints.
• Review influencer and partner-generated content to ensure adherence to brand and messaging guidelines.
• Gather performance insights from campaigns to help refine creative direction and content strategy.
• Maintain clear communication with cross-functional teams to ensure creative priorities and feedback loops are synchronized.

Creative Content Coordinator

Social Media Manager

• Lead day-to-day management of BiOptimizers’ social media channels (Instagram, TikTok, LinkedIn, Facebook, Pinterest, and YouTube)
• Build and manage strategic content calendars aligned with brand priorities, product launches, campaigns, and cultural moments
• Write or collaborate on platform-native social copy that reflects BiOptimizers’ tone of voice — educational, credible, and human
• Partner with designers, video editors, and freelance creators to brief, review, and refine content that performs
• Support cross-functional initiatives — including product launches, influencer campaigns, and retail activations — ensuring consistent storytelling across channels
• Collaborate with the Content Creator to ideate and produce trend-based and evergreen content, rooted in performance optimization, biohacking, and functional wellness
• Stay on top of platform trends, tools, and emerging best practices — proactively identifying new opportunities for growth and engagement
• Track and analyze channel and content performance, surfacing insights that guide creative direction and inform future strategy
• Develop and present monthly and quarterly performance reports summarizing key learnings, metrics, and growth opportunities
• Oversee scheduling, posting, and coordination with the Community Manager to maintain an active, engaging, and responsive presence
• Test new formats, features, and tools across platforms to continuously optimize our organic strategy

Organic Social Media Manager

Brand Manager

• Shape and execute brand strategy by steering the brand's strategic vision
• Drive rebranding initiatives and launch innovative products
• Collaborate cross-functionally with Marketing and Product Development teams
• Analyze market trends and consumer insights to inform brand positioning
• Manage brand budgets effectively, ensuring optimal allocation of resources to drive performance and maximize ROI on marketing initiatives
• Support the launch of new products through comprehensive marketing plans

Senior Brand Manager, CPG & Wellness

Ecommerce

• Create and scale compelling marketing angles for new and existing products across various channels.
• Own CRO for copy: form hypotheses, brief tests, and partner with growth/design/analytics.
• Hire, assign, and manage workloads for in-house and freelance writers; build repeatable processes.
• Daily editing to raise clarity, narrative, proof, and voice to a world-class standard.
• Your deep understanding of AI tools will help accelerate creative executions rooted in optimal strategies.
• Build systems and standards: voice/style guides, messaging maps, headline banks, and checklists.
• Translate research and science into compliant, benefit-led messages; uphold FTC/FDA guidelines.
• Move fast and iterate based on data while protecting brand guardrails.
• Contribute thought leadership articles, teardowns, talks, and mentoring.

Copy Chief – DTC, eCommerce

• BiOptimizers: supplements and performance-focused health products company focused on peak biological performance
• Role: Copywriter supporting Direct-to-Consumer (DTC) and eCommerce marketing across channels
• Write performance marketing ads for social platforms (Facebook, Instagram, TikTok), Google Ads, and display to boost acquisition and ROAS
• Create email and retention campaigns (welcome series, abandoned cart, post-purchase, loyalty)
• Write concise SMS campaigns to drive engagement and conversions
• Craft promotional campaign copy for product launches, seasonal promotions, flash sales, and limited-time offers
• Produce persuasive product descriptions and optimized landing page copy to maximize conversions
• Run A/B tests on copy variations and iterate based on performance data
• Maintain brand voice and adapt tone across channels and audiences