BIOptimizers

Ecommerce

• BiOptimizers: supplements and performance-focused health products company focused on peak biological performance
• Role: Copywriter supporting Direct-to-Consumer (DTC) and eCommerce marketing across channels
• Write performance marketing ads for social platforms (Facebook, Instagram, TikTok), Google Ads, and display to boost acquisition and ROAS
• Create email and retention campaigns (welcome series, abandoned cart, post-purchase, loyalty)
• Write concise SMS campaigns to drive engagement and conversions
• Craft promotional campaign copy for product launches, seasonal promotions, flash sales, and limited-time offers
• Produce persuasive product descriptions and optimized landing page copy to maximize conversions
• Run A/B tests on copy variations and iterate based on performance data
• Maintain brand voice and adapt tone across channels and audiences

Copywriter, eCommerce & DTC Marketing