Biointron

Marketing

• Design content marketing strategies and set short-term goals for marketing objectives
• Write and edit marketing materials, including but not limited to campaign emails, event brochures and flyers, webpages, news releases, social media posts
• Undertake content marketing initiatives to achieve business targets
• Collaborate with the design and R&D teams to produce high-quality content
• Optimize content considering SEO and Google Analytics
• Share content through various channels, ensuring a strong web presence
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Perform ongoing keyword discovery, expansion, and optimization
• Monitor and report monthly on competitor marketing activities, analyzing and summarizing data and trends
• Conduct market research to identify new opportunities and stay up-to-date with industry trends
• Create and update marketing campaigns in Salesforce – tracking campaign results and leads
• Attend and support the planning and execution of events, webinars, and trade shows to promote our products and services with potential clients

Marketing Associate

Business Development Rep

• Develop and implement strategies to identify new business opportunities within the biotech, pharmaceutical, and healthcare sectors.
• Conduct market research to analyze trends, spot potential clients, and identify new partnerships.
• Build and maintain strong relationships with key decision-makers in client organizations.
• Support lead generation, prospect new clients, and assist in outreach through emails, calls, and social media campaigns.
• Act as a first point of contact for inquiries and manage the client relationship process from initial contact to contract negotiations.
• Assist in crafting and delivering sales pitches for our services, including custom antibody discovery, protein expression, and other offerings.
• Help prepare sales presentations, proposals, and responses to requests, ensuring alignment with client needs.
• Support in negotiating and securing client contracts, ensuring they align with company business goals.
• Work to develop long-term partnerships to expand our service offerings and market reach.
• Work closely with R&D, marketing, and operations teams to align business development strategies with company capabilities.
• Provide valuable input into product development based on market insights and customer feedback.
• Track and report on business development progress, goals, and KPIs.
• Contribute to the development of company strategies and business plans, ensuring that activities are aligned with organizational objectives.
• Maintain up-to-date records in the CRM system, track business development activities, leads, and opportunities.
• Ensure timely follow-up and accurate reporting on client interactions and pipeline progress.

Marketing Associate

Business Development Manager – Bilingual English/Mandarin