BioAgilytix

Senior Product Marketing Manager, Bioanalysis Focus

BioAgilytix

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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Job Level

Senior

About the role

  • Oversee the development and implementation of product marketing strategies for bioanalytical testing services, including market positioning, value proposition articulation, and competitive analysis
  • Spearhead the go-to-market strategy for new services launches, including timeline management, cross-functional alignment, and performance tracking
  • Lead the production of thought leadership articles, whitepapers, and educational content by working with SMEs, external writers, and agencies
  • Monitor and coordinate with the digital marketing team to ensure all content describing services, value propositions, and scientific capabilities is up-to-date across the website, ads, email campaigns, nurture sequences, and other digital channels
  • Direct the planning, production, and launch of webinars, including topic selection, speaker coordination, promotion, and post-event analysis to drive lead generation and engagement
  • Conduct market research and analysis to identify trends in bioanalytical testing, pharma scientist needs, and competitive landscapes to inform marketing initiatives
  • Foster collaboration across marketing, sales, operations, and scientific teams to align on messaging and go-to-market plans
  • Provide executive-level insights and recommendations to senior leadership on service marketing performance, market opportunities, and strategic adjustments
  • Collaborate with scientists and subject matter experts (SMEs) to create PowerPoint slides, collaterals, and presentation materials for customer engagements and sales support
  • Develop and deliver training programs for internal teams on bioanalytical science, marketing best practices, and service offerings to enhance sales effectiveness

Requirements

  • Bachelor's degree in Marketing, Life Sciences, Biology, Chemistry, or related field; Master's degree or MBA preferred
  • 8 years of product marketing experience, with at least 5 years in life sciences, biotech, pharma, or CRO/CDMO environments
  • An understanding of the drug discovery and development process, market requirements and customer needs
  • Requires strong and efficient organizational skills to multitask effectively
  • Individual initiative, strategic and creative thinking, and problem-solving skills
  • Prior experience working with cross-functional teams is a must
  • Strong communication and presentation skills, both verbal and written
Benefits
  • Medical Insurance (HDHP with HSA; PPO)
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Account (medical; dependent care)
  • Short Term Disability | Long Term Disability
  • Life Insurance
  • Paid Time Off (4 weeks per year)
  • Parental Leave
  • Paid Holidays (9 scheduled; 5 floating)
  • 401k with Employer Match
  • Employee Referral Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket researchcompetitive analysisgo-to-market strategydigital marketingcontent creationlead generationtraining program developmentbioanalytical testingpresentation skills
Soft Skills
organizational skillsstrategic thinkingcreative thinkingproblem-solvingcommunication skillspresentation skillscollaborationinitiativemultitaskingcross-functional teamwork
Certifications
Bachelor's degree in MarketingBachelor's degree in Life SciencesBachelor's degree in BiologyBachelor's degree in ChemistryMaster's degreeMBA