BioAgilytix

Product Marketing

• Oversee the development and implementation of product marketing strategies for bioanalytical testing services, including market positioning, value proposition articulation, and competitive analysis
• Spearhead the go-to-market strategy for new services launches, including timeline management, cross-functional alignment, and performance tracking
• Lead the production of thought leadership articles, whitepapers, and educational content by working with SMEs, external writers, and agencies
• Monitor and coordinate with the digital marketing team to ensure all content describing services, value propositions, and scientific capabilities is up-to-date across the website, ads, email campaigns, nurture sequences, and other digital channels
• Direct the planning, production, and launch of webinars, including topic selection, speaker coordination, promotion, and post-event analysis to drive lead generation and engagement
• Conduct market research and analysis to identify trends in bioanalytical testing, pharma scientist needs, and competitive landscapes to inform marketing initiatives
• Foster collaboration across marketing, sales, operations, and scientific teams to align on messaging and go-to-market plans
• Provide executive-level insights and recommendations to senior leadership on service marketing performance, market opportunities, and strategic adjustments
• Collaborate with scientists and subject matter experts (SMEs) to create PowerPoint slides, collaterals, and presentation materials for customer engagements and sales support
• Develop and deliver training programs for internal teams on bioanalytical science, marketing best practices, and service offerings to enhance sales effectiveness

Senior Product Marketing Manager, Bioanalysis Focus