MCN Operations Manager
Binance
full-time
Posted on:
Location Type: Hybrid
Location: Singapore
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About the role
- Participate in designing the foundational MCN framework, including contract models, revenue-sharing mechanisms, and performance evaluation systems.
- Establish and optimize a tiered creator management structure (top-tier / mid-tier / emerging creators).
- Support the planning of creator growth pathways (cold start → stable output → monetization).
- Streamline content production processes and build standardized SOPs (topic planning, live streaming workflows, content review, etc.).
- Collaborate with internal teams to optimize content exposure and conversion efficiency based on platform traffic rules.
- Explore and optimize MCN monetization channels, such as live streaming collaborations, project promotions, and platform campaigns.
- Assist in developing fair and sustainable creator revenue-sharing mechanisms.
- Improve the conversion efficiency between content production and transactional outcomes.
- Support day-to-day coordination and collaboration within the MCN operations team.
- Track key performance metrics (exposure, conversion, retention, etc.) and conduct regular performance reviews.
- Continuously improve creator productivity and overall content output quality.
Requirements
- Minimum 3 years of experience in MCN or content platform operations.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
- Experience with MCN operations on platforms such as Douyin, Xiaohongshu, or WeChat Channels is a plus.
- Solid understanding of content distribution logic and traffic mechanisms.
- Experience in managing or incubating creators is preferred.
- Strong commercial awareness with a basic understanding of monetization strategies.
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
MCN operationscontent production processesperformance evaluation systemsrevenue-sharing mechanismscreator management structurecontent distribution logictraffic mechanismsmonetization strategiescreator productivity improvementkey performance metrics tracking
Soft Skills
collaborationcoordinationcommercial awarenesscommunicationorganizational skillsproblem-solvingcreativityanalytical skillsleadershipadaptability