SEO Regional Manager
Binance
full-time
Posted on:
Location Type: Remote
Location: Singapore
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About the role
- Develop and implement localized SEO strategies that align with global business goals while catering to the specific needs of regional markets.
- Act as the primary SEO lead and consultant for Local Marketing Managers, providing them with actionable insights, keyword research, and tactical guidance to execute local search initiatives.
- Perform deep-dive keyword research and analysis to identify regional search trends and intent opportunities unique to specific countries or languages.
- Provide localized optimization frameworks and technical requirements (meta titles, headers, translation etc.) for local teams to implement across regional subdomains.
- Design and manage a high-impact local backlink framework, securing authoritative regional placements and fostering long-term strategic partnerships to increase local search authority.
- Deploy localized reputation management strategies to improve search rankings and brand sentiment across different geographic regions.
- Monitor and track local SEO performance across all regions using analytics tools, providing global-level reporting and insights on regional progress.
- Collaborate with web developers and content creators to ensure website design and localized content are fully optimized for regional search engines.
- Manage allocated budgets for local SEO initiatives, oversee vendor relationships and performance, and ensure timely processing of payments and financial documentation across regions.
- Stay up-to-date with local search algorithm updates and industry trends, regularly training local marketing and content teams on evolving best practices.
Requirements
- 5-8 years of proven achievement in Global SEO, specifically managing local search performance for a large B2C audience across multiple international markets.
- Exceptional ability to coordinate with cross-functional and decentralized teams (specifically Local Marketing Managers) to drive execution.
- English business level proficiency or above; Mandarin business level or above is a strong plus to interface with Mandarin-speaking technical teams.
- Strong knowledge of or interest in the blockchain/cryptocurrency industry.
- In-depth experience with website analytics and data visualization tools (e.g., Google Analytics, Looker, and Excel/Google Sheets).Experience with enterprise SEO tools (e.g., Ahrefs, Semrush, BrightLocal) and managing SEO within popular CMS environments.
- Experience with A/B and multivariate experiments to drive conversion and growth.
- Working knowledge of HTML, CSS, and JavaScript development and how they impact localized search crawling.
- Deep understanding of ranking factors and search engine algorithms across different regions (e.g., Google, Yandex, Naver).
- Up-to-date with the latest trends and best practices in SEO and ASO.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
SEOkeyword researchlocalizationbacklink strategywebsite analyticsdata visualizationHTMLCSSJavaScriptA/B testing
Soft Skills
cross-functional coordinationconsultingcommunicationstrategic thinkingbudget managementtrainingcollaborationinsight generationperformance monitoringrelationship management