Billy Goat Group

Account Manager

• Own both the vision and execution for supply growth and account success across new verticals and channels.
• Build and execute go-to-market plans for new categories, from identifying prospects and onboarding sellers to defining growth levers and success metrics.
• Proactively identify and share market and seller trends with internal teams to support strategy development and/or process improvement.
• Source, pitch, and close supply partnerships that unlock access to high-value sellers across new and existing categories.
• Successfully onboard these new partners to the platform, providing dedicated support for their success and growth.
• Own the full seller lifecycle with minimal oversight, identifying opportunities, onboarding partners, maintaining relationships, and driving growth through data-driven tactics.
• Leverage data and insights to measure performance, evaluate opportunities, and drive continuous improvement.
• Collaborate cross-functionally with Marketing, Product, Operations, and Analytics to launch scalable systems and deliver a world-class seller experience.

Strategic Account Manager, New Supply

Product Marketing

• Ideate, manage and measure the impact of marketing initiatives including but not limited to go-to-market strategies, marketing campaigns, promotions, and strategic partnerships.
• Develop comprehensive marketing plans including insights, objectives, targeting, opportunity analysis, positioning, messaging, channel strategy and ROI analysis.
• Contribute to marketing and cross-department strategic planning, including positioning, targeting, market and opportunity analysis.
• Manage and socialize messaging frameworks and represent the voice of the consumer across marketing programs, including crafting clear and concise positioning statements, value propositions and creative briefs to ensure consistency and fluency across departments.
• Partner with stakeholders to determine goals and KPIs at the product, campaign, and channel level. Create ongoing reporting to circulate insights and bring new opportunities to teams.
• Lead Apple App Store and Google Play Store organic marketing including creative development and campaign planning.
• Identify and synthesize data from a variety of sources to understand the market, identify and analyze complex problems, distill unmet needs, and create innovative solutions.
• Conduct hands-on research and analysis to develop consumer insights, gather competitive intelligence and evaluate performance to inform strategic planning, including collaborating with analytics teams and external partners to develop studies, surveys and testing.
• Manage external and/or internal partners to ensure quality, on-budget, on-time delivery of programs and assets across channels.

Product Marketing Manager

Analyst

• Develop and maintain SQL-based dashboards that support the Business Development team
• Perform exploratory / “ad-hoc” data analysis to support various global strategic initiatives
• Conduct competitive analysis and market research to inform supply strategy
• Support planning and actioning on owned inventory (forecasting, recommending distribution/allocation, monitoring performance, implementing pricing strategies)
• Monitor the health of our business across key KPIs, and partner with stakeholders to take action
• Continuously improve how performance is tracked and communicated, identifying new metrics, visualizations, and methods to surface business trends

Strategic Account Manager, New Supply

Product Marketing Manager

Strategy & Planning Analyst