BillionToOne

General

• Act as a liaison between prenatal sales representatives and healthcare providers
• Drive successful implementation of EMR integration and ensure healthcare providers’ offices can easily access UNITY
• Collaborate with healthcare providers and hospital/system IT departments to integrate BillionToOne products
• Develop and maintain expertise in all BillionToOne EMR solutions and optimize solution offerings and implementation processes
• Develop and execute implementation plans for on-time, on-budget delivery and customer satisfaction
• Lead workflow assessment, roll-out planning, training plans, change management, Go-Live Support, Post Go-Live Support planning, and legal agreement coordination
• Coordinate Data Migration, Content Development, Interfaces, Enrollment, and Billing Configuration work streams
• Provide end-user training
• Own live customer relationships and serve as the main point of contact for integration issues and changes
• Educate sales teams and external clients on EMR Integration
• Navigate and champion IT project requests
• Work with sales representatives to evaluate and enhance the onboarding experience

EMR Integration Specialist

Events

• Lead the strategy, performance, and evolution of event marketing across national prenatal conferences, regional and local prenatal events, and strategic experiential activations
• Define the long-term vision, investment strategy, portfolio, pipeline generation, organizational design, and operational excellence of the event marketing function
• Develop annual event marketing strategy and investment plans using data-driven recommendations
• Define audience segmentation, event portfolio strategy, channel mix, and integrated marketing approaches
• Partner with Executive Leadership, Sales, Product Marketing, Marketing, and Medical Affairs on company and go-to-market priorities
• Own event marketing contributions to pipeline generation, revenue, customer acquisition, and commercial performance
• Establish KPIs and performance frameworks for pipeline, conversion, attendance quality, ROI, and business impact
• Analyze event portfolio performance and optimize resource allocation and return on investment
• Present executive-level business reviews and recommendations
• Lead and develop prenatal events support, including employees, contractors, agencies, and external partners
• Build delegation models, ownership structures, standardized operating procedures, and scalable systems
• Establish communication cadences, planning frameworks, governance processes, and operating models
• Identify organizational risks, resolve cross-functional challenges, and communicate mitigation plans
• Improve operational processes, technology, vendor partnerships, and resource planning
• Deliver differentiated event experiences that strengthen the brand, customer relationships, and commercial objectives
• Guide flagship events while empowering the team to own day-to-day planning and execution
• Partner with Brand and Design leaders on consistent customer experiences
• Track industry trends, event technologies, and engagement strategies

Associate Director of Events

Chief Marketing Officer

• Collaborate cross-functionally with Product Management, Sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with target audiences.
• Develop and execute go-to-market plans for new product launches and product enhancements, partnering closely with Product, Sales, Marketing, and other cross-functional stakeholders.
• Translate sophisticated clinical products into clear, compelling marketing collateral, including brochures, leave-behinds, trade show materials, advertisements, press releases, and other commercial assets.
• Conduct in-depth market research and competitive analysis to identify customer needs, market trends, and competitive insights.
• Partner with healthcare professionals, Key Opinion Leaders (KOLs), patient advocacy organizations, and other external stakeholders to drive product adoption and loyalty.
• Collaborate closely with Sales, Medical Affairs, and Customer Service to ensure consistent messaging and flawless commercial execution. Serve as the primary product marketing resource for the field organization.
• Stay ahead of industry trends and bring innovative product marketing best practices from both the precision diagnostics industry and adjacent sectors.

EMR Integration Specialist

Associate Director of Events

Director – Oncology Product Marketing