BID Operations

App Growth Specialist – ASO

BID Operations

full-time

Posted on:

Location Type: Hybrid

Location: Kuala Lumpur • Malaysia

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About the role

  • Conduct in-depth keyword research across key markets (India, SEA, Europe, etc.)
  • Optimize metadata including titles, subtitles, keywords, and descriptions
  • Plan and execute metadata-focused A/B tests (design work handled by the design team)
  • Improve app visibility, rankings, conversion_rate, and organic installs
  • Monitor competitor listings, keyword strategies, and category ranking trends
  • Deliver monthly ASO performance reports with insights and action plans
  • Manage localized metadata for EN-IN, EN-EU, ZH, TH, and other markets
  • Ensure keyword relevance and alignment with local search intent
  • Work closely with the SEO/SEM team to align overall acquisition strategy
  • Analyze impressions, listing views, conversion rates, and install trends
  • Identify growth opportunities and diagnose performance issues
  • Provide data-driven insights and optimization recommendations
  • Coordinate metadata release timing with the Product Team
  • Align keyword and messaging strategy with SEO/SEM teams
  • Collaborate with Marketing/Content teams (no design work required)

Requirements

  • 3+ years of hands-on ASO experience
  • Excellent proficiency in both English and Chinese
  • We are specifically looking for Mandarin-speaking candidates who will be supporting and communicating with our Mandarin-speaking customers
  • Strong understanding of App Store & Google Play algorithms
  • Proven track record improving visibility, rankings, and organic installs
  • Strong experience with ASO tools (AppTweak, Sensor Tower, MobileAction, Ahrefs, etc.)
  • Strong analytical and reporting skills
  • Ability to independently manage multi-region ASO projects
  • Experience with A/B testing methodologies
  • Experience with fintech apps
  • Experience working in a digital agency
  • Familiarity with Appsflyer / Adjust
  • Experience with India, SEA, or Europe markets
Benefits
  • Opportunities for enriching career growth, including exposure to regional contexts
  • Healthcare coverage (medical, dental, optical), gym benefits
  • Flexibility in smart casual dress code
  • Young, vibrant and open work culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ASOkeyword researchmetadata optimizationA/B testingdata analysisperformance reportingSEOSEMapp visibility improvementconversion rate optimization
Soft Skills
analytical skillscommunicationproject managementcollaborationproblem-solving