BID Operations

Growth Marketing

• Conduct in-depth keyword research across key markets (India, SEA, Europe, etc.)
• Optimize metadata including titles, subtitles, keywords, and descriptions
• Plan and execute metadata-focused A/B tests (design work handled by the design team)
• Improve app visibility, rankings, conversion_rate, and organic installs
• Monitor competitor listings, keyword strategies, and category ranking trends
• Deliver monthly ASO performance reports with insights and action plans
• Manage localized metadata for EN-IN, EN-EU, ZH, TH, and other markets
• Ensure keyword relevance and alignment with local search intent
• Work closely with the SEO/SEM team to align overall acquisition strategy
• Analyze impressions, listing views, conversion rates, and install trends
• Identify growth opportunities and diagnose performance issues
• Provide data-driven insights and optimization recommendations
• Coordinate metadata release timing with the Product Team
• Align keyword and messaging strategy with SEO/SEM teams
• Collaborate with Marketing/Content teams (no design work required)

App Growth Specialist – ASO

Backend Engineer

• Provide prompt and professional support to Account Managers via email, with occasional direct communication with customers for escalated issues.
• Collaborate effectively with internal departments to address questions and align on account-related matters.
• Strong analytical skills with the ability to troubleshoot and resolve complex issues effectively and independently.
• Enforce company policies and determine when exceptions are appropriate, balancing business objectives with compliance.
• Follow established SOPs meticulously to ensure consistent, accurate task execution.
• Maintain a sense of urgency and professionalism when responding to internal or external queries.
• Record and document all actions taken to ensure transparency and accountability.
• Actively share feedback within the team and with relevant departments when identifying operational inefficiencies or process-related issues to support continuous improvement and enhance the customer experience.
• Develop deep knowledge of company products and services to serve as a subject matter expert and resource for others.

Backend Operations

Operations

• Review promotion applications to ensure eligibility criteria are met.
• Set up client accounts in accordance with promotion requirements.
• Coordinate with the promotional gift logistics team on procurement status and tracking.
• Engage with stakeholders by providing advice on promotion details and addressing inquiries.
• Efficiently resolve or escalate unresolved promotion-related issues.
• Collaborate with front-office teams to handle promotion-related inquiries effectively.
• Oversee the use of technical tools and platforms, including the CRM system.

App Growth Specialist – ASO

Backend Operations

Junior Promotions Operations Officer