BID Operations

SEO Marketing

• Take full ownership of SEO performance across global markets, including on-page, off-page, and technical SEO initiatives
• Conduct in-depth competitor analysis and market research to develop scalable global SEO strategies based on data and market insights
• Execute and continuously optimise SEO strategies to improve keyword rankings, organic traffic, and conversion performance across different regions
• Perform comprehensive keyword research and build structured content pillars aligned with search intent and business objectives
• Create detailed SEO content briefs and collaborate closely with copywriters and content teams to ensure high-quality, SEO-aligned content production
• Work closely with the Global SEO team to align with overall SEO direction, standards, and best practices across all markets
• Coordinate with cross-functional teams (Content, Development, Design, and Marketing) to ensure smooth execution of SEO initiatives
• Monitor SEO performance through GA4, Google Search Console, Ahrefs, SEMrush, and other SEO tools, while providing regular reporting and actionable optimisation recommendations
• Identify technical SEO issues and work closely with the Development team to resolve them efficiently
• Leverage AI-powered tools to improve research efficiency, content structuring, workflow productivity, and SEO scalability
• Support authority-building initiatives, including backlink strategy planning, outreach, and execution across global markets
• Stay updated on search engine algorithm updates, industry trends, and emerging AI-driven SEO practices to continuously improve strategy and execution

SEO Specialist – Fintech