BID Operations

Growth Marketing

• Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention.
• Design end-to-end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns).
• Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience.
• Define CLM KPIs (conversion rate, deposit rate, retention rate, LTV) and conduct regular performance reviews.
• Lead A/B testing and continuous optimization of lifecycle campaigns.
• Plan and execute client engagement campaigns (deposit bonuses, trading vouchers, challenges, loyalty programs).
• Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives.
• Monitor campaign ROI, track performance metrics, and deliver insights for future improvements.
• Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies.
• Oversee EDM, push notifications, SMS, and app communications as core CLM channels.
• Manage campaign automation workflows, segmentation, and message optimization.
• Ensure delivery, open, and click rates meet performance benchmarks.
• Work closely with the Data & Analytics team to build client segmentation models.
• Translate customer behavior insights into actionable marketing strategies.
• Provide regular performance reports and recommendations to senior management.

Customer Lifecycle Marketing Manager – Growth

Financial Planning and Analysis

• Support account managers in resolving client inquiries and escalations
• Assist with financial documentation, reporting, and data management
• Gain exposure to financial systems
• Collaborate with internal teams to ensure compliance and smooth operations
• Contribute to continuous improvement by sharing insights and feedback
• Work on client support, data analysis, and account management while learning financial markets and operations

Finance & Economics Graduate Program

Designer

• Support in designing marketing collateral, visuals, and client materials
• Collaborate with marketing and operations teams to execute campaigns
• Assist in managing promotional activities and creative assets
• Contribute to brainstorming sessions and propose fresh creative concepts
• Ensure branding consistency across materials and platforms

Customer Lifecycle Marketing Manager – Growth

Finance & Economics Graduate Program

Design & Creative Arts Graduate