BiblioCommons

Product Marketing Manager

BiblioCommons

full-time

Posted on:

Location Type: Hybrid

Location: Mississauga • Iowa • United States

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Salary

💰 CA$85,000 - CA$100,000 per year

About the role

  • Conduct market research to understand customer needs, market trends, and competitive landscape.
  • Develop and implement go-to-market strategies for new product launches and features.
  • Create compelling product positioning and messaging that differentiates our products in the market.
  • Collaborate with product, sales, customer success, and other teams to ensure product strategy and goal alignment.
  • Produce blog posts, case studies, guides, checklists, videos, and social media posts.
  • Develop messaging for campaigns that target specific personas and drive engagement.
  • Monitor and analyze the performance of marketing campaigns and initiatives and recommend changes if necessary.
  • Develop sales enablement materials, including product demos, presentations, and competitive analysis.
  • Engage with customers to gather feedback and create customer success stories.

Requirements

  • 5+ years of experience in product marketing, preferably in a B2B environment.
  • Strong understanding of market research and analysis techniques.
  • Experience with sales enablement and creating marketing collateral.
  • Highly skilled storyteller with excellent written and verbal communication skills.
  • Proven track record of successful product launches and marketing campaigns.
  • College diploma or bachelor’s degree in marketing, business, or related discipline.
  • Ability to work collaboratively with different teams and manage multiple projects under tight deadlines.
Benefits
  • Health insurance
  • Professional development opportunities
  • Flexible working arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market researchgo-to-market strategiesproduct positioningcampaign performance analysissales enablementmarketing collateral creationstorytellingproduct launchesmarketing campaignscustomer feedback analysis
Soft Skills
written communicationverbal communicationcollaborationproject managementtime management
Certifications
bachelor's degree in marketingbachelor's degree in business