BHM Holdings

Senior PR & Comms Consultant

BHM Holdings

full-time

Posted on:

Location Type: Hybrid

Location: Edinburgh • United Kingdom

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Salary

💰 £38,000 - £43,000 per year

Job Level

Senior

About the role

  • Identifying, developing and nurturing business opportunities, including cross-selling and upselling to existing clients;
  • Providing strategic direction for the portfolio team;
  • Leading the portfolio team to provide analytics on Clients' Brands and competition by ensuring the delivery of quarterly reports, developing effective Online Relationships Management (ORM) for Clients and producing data-driven insights;
  • Leading the portfolio team in providing community management for and on behalf of Clients and social media platform protection;
  • Develop and deploy content and strategies that shape the perception of BHM Clients in line with the Clients' business objectives;
  • Conducting pitches and presentations to prospective clients, showcasing our expertise and value proposition;
  • Early detection and mitigation of potential situations that could lead to a crisis; and management of public perception towards preservation of BHM's reputation and the reputation of clients' brands;
  • Packaging, presentation and defence of Clients' Brands' position in potential and/or existing problem and/or crisis situations;
  • Development of a crisis response strategy to serve Clients' Brands on an ongoing basis and specific crisis communication plans for individual events, engagement and activations that ensure Clients' viewpoints gain empathy and acceptance;
  • Managing end-to-end consumer event PR activities; Facilitating media engagement, including print, online and electronic media at all Clients' events;
  • Assessing Clients' Brands and compiling a quarterly report of the assessments with findings and recommendations on the health of Clients' Brands;
  • Conducting a competitive analysis/SWOT analysis of the market segment Clients' Brands are engaged in;
  • Managing portfolio team in tracking, measuring and amplifying earned media coverage; Overseeing project management and projections and recommending effective project spend;
  • Nurturing and developing mutually beneficial relationships with new and existing clients; Understanding and gauging client needs, identifying opportunities for service expansion, developing proposals to maximise revenue and ensure client satisfaction;
  • Overseeing day-to-day operations of the client accounts and keeping management apprised of all significant events;
  • Managing the financial performance of the client accounts, including budgeting, forecasting, and cost control;
  • Staying up-to-date with industry trends, best practices, and emerging technologies in PR and communications;
  • Leading a portfolio team and providing day-to-day leadership and management to the team.

Requirements

  • Tertiary education (e.g. Higher Diploma or Bachelor's) in Public Relations, Communications, Marketing, or a related field
  • Professional certifications in Public Relations, Management, and Marketing (i.e. CIPR, PRCA, PRSA, NIPR, CIM)
  • 7+ years of progressive experience in public relations: PR Account Management/Client Services, Marketing Management, and/or Brand Management, with at least 3 years in a Leadership role.
  • Proven record of successfully leading an account or portfolio in an agency or consultancy.
  • Strong understanding of PR and communication principles, strategies, and tactics.
  • Crisis communications expertise, with experience in managing crises and providing strategic advice.
  • Proficiency in using PR tools and platforms (media monitoring, social listening tools, such as Meltwater, and Keyhole).
  • Ability to analyse data and metrics to assess the success and impact of PR campaigns and optimise strategies based on insights.
  • Some knowledge of the media landscape in key African Markets (print, broadcast, digital, social), and familiarity with key UK and international media platforms (journalists, bloggers, and editors in Nigeria, Ghana, Kenya and the US).
  • Exceptional communication, writing, editing, and presentation skills.
  • Ability to build and nurture client relationships.
  • Proficiency in media relations, including pitching and relationship building.
  • Proven experience in handling crisis communication and issue management.
  • Excellent project management skills, overseeing multiple clients and projects simultaneously.
  • Proven ability to handle crises and mitigate potential damage to a client's reputation.
  • Ability to align PR strategies with business goals and objectives.
  • Strong business acumen and a results-oriented mindset.
  • Strong leadership abilities, with the capacity to inspire and motivate a team.
  • Results-oriented mindset, focusing on delivering high-quality work and exceeding client expectations.
  • Experience using social media platforms such as LinkedIn, Twitter, TikTok, Snapchat, and Instagram for brand promotion and thought leadership.
  • Understanding of ethical standards and commitment to maintaining the highest level of integrity in PR activities.
  • Right to work in the UK (essential)
  • Interest in and ability to travel across Africa, Europe, and America at short notice.
  • Familiarity with international PR events activations and adaptability to diverse cultural environments.
  • Understanding of the socio-economic and political landscape in Africa and the UK.
  • Strong business proficiency in English.
Benefits
  • Competitive pay
  • Flexible and customisable working
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
public relationscrisis communicationsdata analysisproject managementmedia relationsbrand managementclient servicesmarketing managementcommunity managementcompetitive analysis
Soft Skills
leadershipcommunicationrelationship buildingpresentation skillswriting skillsediting skillsresults-oriented mindsetbusiness acumenstrategic thinkingteam motivation
Certifications
CIPRPRCAPRSANIPRCIM