Beyond Meat

Community Manager

• Lead the strategy and execution of community engagement initiatives
• Build and maintain trusted relationships with leaders in various communities
• Identify and activate credible third-party voices
• Partner cross-functionally with Communications and Marketing
• Develop engagement strategies that mobilize partners across various media
• Oversee the Company’s presence at key events and community activations
• Direct execution of product sampling, donations, and ambassador-style engagement programs
• Evaluate and prioritize opportunities based on strategic alignment
• Develop partnership frameworks for long-term collaboration
• Manage partner lifecycle from identification to retention
• Build systems for managing coalition and grassroots programs
• Define and track KPIs across partner engagement and event impact
• Establish clear reporting structures for leadership visibility
• Continuously optimize strategies based on data and insights

Senior Community Engagement Manager

Marketing

• Own end-to-end planning & execution of sampling plan including Brand Ambassador recruiting and training, event programming, budget, inventory management, logistics, and reporting
• Identify, negotiate, plan, and lead local event strategies to boost brand awareness and engage directly with consumers
• Manage total budget across product logistics, cold-chain, staffing, event sponsorships, branded assets, and mobile sampling vehicle(s)
• Hire, train, and manage team of Brand Ambassadors responsible for event activations and experiential campaigns operating 3-5 days per week during key summer months
• Own all event sponsorships, permits, negotiations, logistics, and activations
• Report weekly on key metrics such as QR/coupon scan rate, UGC volume, cost per sample correlating with retail sell-through data
• Build deep knowledge of the local market and community partners to develop successful and profitable programming
• Cultivate strong relationships with store teams to ensure well-merchandised products

Senior Community Engagement Manager

Field Marketing Manager