BetterSleep by Ipnos

Growth Marketing

• You will plan, deploy, develop, maintain, monitor, expand, analyze and optimize advertising campaigns with multi-million dollar budgets
• You will develop and execute a data-driven experimentation roadmap that unlocks sustainable growth and improves marketing efficiency, coming to the table with strategy, not just execution
• You will collaborate closely with our Data team, helping to shape attribution, incrementality testing, MMM/MMP strategy, and performance reporting rather than simply analyzing results
• You will support in making proactive investment recommendations
• You will proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement; you will focus on shipping, not just ideating
• You will continually strive for higher volume and margins with ongoing optimization
• You will slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions
• You will collaborate actively with Creative, Product, and Engineering to drive cross-functional experimentation
• You will analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment
• You will take part in setting the overall marketing strategy by providing feedback and actively sharing data, results and ideas
• You will enjoy great teamwork, lots of fun, and pride in building a product that has a positive impact on society.

Senior Growth Marketing Manager