BetterSleep by Ipnos

Chief Marketing Officer

• Own growth at scale: lead BetterSleep’s marketing strategy and paid user acquisition across Meta, TikTok, Google, and emerging platforms
• Manage and grow a $20M+ annual spend while improving CAC, LTV, retention, and payback
• Recruit, mentor, and manage a high-performing marketing and creative team
• Build feedback loops where performance insights inform creative strategy and testing
• Scale campaigns internationally and test new markets and channels
• Partner with Product, Creative, and Analytics teams to maximize growth levers
• Build plans and reporting frameworks; report performance and strategic insights to executive leadership

Head of Marketing