BetterSleep by Ipnos

Product Manager

• Define and lead the product strategy for the end-to-end user journey — from activation to habit formation and daily engagement.
• Manage and mentor a small team of PMs, partnering closely with Design, Data, and Engineering to execute with clarity, speed, and creativity.
• Make the product better for users over time — focusing on engagement, delight, and emotional connection as the levers for organic retention.
• Synthesize user research, data, and behavioral signals into meaningful improvements that drive measurable outcomes.
• Collaborate with partners across BetterSleep and Teladoc to connect content, insights, and care into a unified user experience.
• Identify the most important problems to solve, and executing with focus and taste.
• Own engagement KPIs such as activation, DAU/MAU, retention. Drive experiment velocity and continuous learning.

Group Product Manager – Core Experience

Chief Marketing Officer

• Own growth at scale: lead BetterSleep’s marketing strategy and paid user acquisition across Meta, TikTok, Google, and emerging platforms
• Manage and grow a $20M+ annual spend while improving CAC, LTV, retention, and payback
• Recruit, mentor, and manage a high-performing marketing and creative team
• Build feedback loops where performance insights inform creative strategy and testing
• Scale campaigns internationally and test new markets and channels
• Partner with Product, Creative, and Analytics teams to maximize growth levers
• Build plans and reporting frameworks; report performance and strategic insights to executive leadership

Group Product Manager – Core Experience

Head of Marketing