Senior Growth Marketing Manager

BetterSleep by Ipnos

Senior Growth Marketing Manager focused on user acquisition strategies for BetterSleep's wellness app. Collaborating with Data, Creative, and Product teams to optimize marketing efforts.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $125,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and optimizing large-scale advertising campaigns, utilizing data-driven strategies to enhance marketing efficiency and drive sustainable growth. Proficient in collaboration across teams to leverage analytics and improve performance metrics.

Highest-signal resume keywords

Mobile User Acquisition CampaignsMeta AdvertisingGoogle AdWordsData Analysis and OptimizationWeb and App Analytics Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationData-Driven ExperimentationStatistical ModelingPerformance ReportingBudget ManagementMarket Trend AnalysisAttribution StrategyIncrementality TestingExcel ProficiencyCreative Strategy

Soft Skills

CollaborationExecution OrientationCommunication SkillsTime ManagementOrganizational Skills

Tools & Technologies

AppsFlyerGoogle AnalyticsOmniSigmaAI Workflows

Industry Keywords

Performance-Driven EnvironmentUser AcquisitionAdvertising CampaignsInfluencer MarketingCreative Strategy

About the role

Key responsibilities & impact

You will plan, deploy, develop, maintain, monitor, expand, analyze and optimize advertising campaigns with multi-million dollar budgets
You will develop and execute a data-driven experimentation roadmap that unlocks sustainable growth and improves marketing efficiency, coming to the table with strategy, not just execution
You will collaborate closely with our Data team, helping to shape attribution, incrementality testing, MMM/MMP strategy, and performance reporting rather than simply analyzing results
You will support in making proactive investment recommendations
You will proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement; you will focus on shipping, not just ideating
You will continually strive for higher volume and margins with ongoing optimization
You will slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions
You will collaborate actively with Creative, Product, and Engineering to drive cross-functional experimentation
You will analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment
You will take part in setting the overall marketing strategy by providing feedback and actively sharing data, results and ideas
You will enjoy great teamwork, lots of fun, and pride in building a product that has a positive impact on society.

Requirements

What you’ll need

BS/BA in marketing or any other relevant field preferred
8 years of experience in running mobile large-scale paid online user acquisition campaigns in performance-driven environment
Experience in Meta advertising and Google AdWords
Experience with web and app analytics tools such as AppsFlyer, Google Analytics, Omni, Sigma, or others
Data junkie and Excel wizard preferred
Collaborative, hard working, execution-oriented, eager to get results and succeed
Great grasp of numbers with love for data and analytics
Good sense of marketing, consumer interaction, usability and persuasion
Eager to stay in the loop on market trends, particularly around creative strategy
Tech-savvy; eager to incorporate AI workflows to improve efficiency
Excellent communication (oral and written), time management and organizational skills
Bonus (not mandatory but good to have):
Experience working with influencers or acting talent
Experience integrating ad accounts with Claude MCPs (or similar)

Benefits

Comp & perks

Competitive salary & compensation
Excellent health, dental, and vision coverage
Retirement plan with employer matching
Commuter & lunch benefits (UberEats)
Free access to telehealth & BetterHelp services
A product loved by millions — and admired by the press
Awesome people to work with
The chance to help people live a better life, every day