International Marketing Consultant
BetterHelp
full-time
Posted on:
Location Type: Remote
Location: California • United States
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About the role
- Partner with country leadership to grow BetterHelp’s International business through innovative and data driven marketing strategies
- Manage offline marketing channels, partnerships, and agency relationships to drive growth
- Oversee a large marketing budget and the allocation of it across channels to ensure maximum return on investment
- Develop playbooks for new market launches and ensure appropriate marketing resourcing to support BetterHelp’s continued global expansion
- Analyze global market trends, customer behavior, and competitive landscapes to identify opportunities for growth.
- Ensure optimal localization of marketing materials, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions.
- Collaborate with cross-functional teams including product and operations to align international marketing strategies with overall business objectives.
- Build and manage relationships with local partners, agencies, and media outlets to amplify brand presence.
- Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements.
- Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 10+ years of experience in international marketing, growth marketing, or related fields.
- Experience managing large performance marketing budgets across countries.
- Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
- Excellent communication, leadership, and people management skills, with the ability to influence stakeholders across cultures.
- Fluency in multiple languages is a plus.
- Ability to travel internationally as needed.
Benefits
- Competitive compensation
- The chance to build something that changes lives – and that people love
- An awesome community of co-workers
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
international marketinggrowth marketingperformance marketingdata analysiscampaign optimizationmarket trend analysislocalization of marketing materialsbudget managementdata-driven decision-makingcustomer behavior analysis
Soft Skills
communicationleadershippeople managementstakeholder influencecross-cultural collaborationrelationship buildinganalytical thinkingstrategic thinkingproblem-solvingadaptability
Certifications
Bachelor’s degree in MarketingMaster’s degree in MarketingBachelor’s degree in BusinessMaster’s degree in Business