BetterHelp

Associate Partnerships Marketing Manager

BetterHelp

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $70,000 - $90,000 per year

About the role

  • Manage and grow a portfolio of existing partners, identifying opportunities to deepen relationships and maximize revenue potential.
  • Track partner performance across key KPIs and collaborate on marketing optimizations to foster mutual success.
  • Support the setup and ongoing management of BetterHelp’s partnership account on Impact.com, including helping migrate existing partners, ensuring accurate tracking, and supporting a smooth transition.
  • Conduct full-funnel analysis of partner campaigns, including acquisition costs, ROAS, and overall performance insights.
  • Prepare and deliver regular performance reports and recommendations to internal teams and external partners.
  • Negotiate affiliate CPAs, budgets, and campaign terms to ensure efficient spend and high ROI.
  • Maintain strong, proactive communication with partners through ongoing check-ins, strategy alignment, and issue resolution.
  • Actively support the development and ongoing refresh of affiliate creative assets to drive partner performance and alignment with brand guidelines.
  • Support the development of new partnership opportunities with creative ideas, test strategies, and cross-channel initiatives.
  • Collaborate cross-functionally with Marketing, Creative, Data, Product, and Legal/Compliance to launch campaigns and ensure seamless execution.

Requirements

  • 1-3 years of experience in affiliate marketing or partnerships marketing.
  • Self-starter with the ability to work independently within a set of clearly established goals and targets.
  • Familiarity with affiliate networks preferred.
  • Strong relationship-building and communication skills, with the ability to manage a high-volume of external stakeholders.
  • Ability to interpret performance metrics (CPA/CAC, LTV, ROAS, ROI, etc.) and make data-informed decisions.
  • Creative problem-solving skills with comfort bringing new ideas, tests, or optimization strategies to partners.
  • Experience working in a cross-functional, collaborative environment (Marketing, Creative, Data, Product, and Legal/Compliance teams).
  • Comfortable working in a fast-paced startup culture with the ability to adapt/shift priorities quickly and balance multiple projects
Benefits
  • Remote work with regular in-person bonding experiences sponsored by the company
  • Competitive compensation
  • Holistic perks program (including free therapy, employee wellness, and more)
  • Excellent health, dental, and vision coverage
  • 401k benefits with employer matching contribution
  • The chance to build something that changes lives – and that people love
  • Any piece of hardware or software that will make you happy and productive
  • An awesome community of co-workers

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
affiliate marketingperformance analysisKPI trackingcampaign managementdata analysisbudget negotiationcreative asset developmentcross-channel initiativesperformance metrics interpretationROI analysis
Soft skills
relationship-buildingcommunicationproblem-solvingindependencecollaborationadaptabilitystrategic thinkingproactive communicationcreativitytime management