BetterHelp

Editorial Strategist, SEO, Content

BetterHelp

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $140,000 per year

About the role

  • Own the editorial content calendar in partnership with the Head of SEO, prioritizing categories, themes, and formats based on strategic opportunity.
  • Define content angles, framing, narrative structure, and key messaging for new articles, updates, and category builds.
  • Design editorial frameworks and templates that ensure clarity, accessibility, authority, and search intent alignment.
  • Identify opportunities for new hubs, subcategories, and topical expansion through keyword, intent, and competitor analysis.
  • Translate SEO insights into prioritized content clusters, briefs, and scalable templates.
  • Monitor generative search ecosystems (SGE, AI Overviews, LLM-driven results) and guide editorial adjustments to maintain visibility.
  • Scope, brief, and publish research-driven content in partnership with Brand and PR.
  • Create clear, structured content briefs covering outlines, tone, SEO requirements, research inputs, and sourcing expectations.
  • Guide editors and writers on depth, clinical accuracy, readability, and user intent.
  • Recommend high-impact updates, rewrites, or repositioning of underperforming content.
  • Act as the editorial owner for accuracy, sensitivity, inclusivity, and narrative quality.
  • Partner with clinical and legal teams to validate sensitive or high-risk content.
  • Uphold and evolve brand voice and editorial guidelines across all content surfaces.
  • Ensure cohesive storytelling across blog, category pages, video scripts, and social content.
  • Analyze SEO, engagement, and AI-visibility metrics to inform editorial improvements.
  • Recommend and evaluate tests across headlines, structure, snippets, and metadata.
  • Communicate insights to SEO leadership, linking editorial changes to rankings, traffic, category growth, and conversion impact.
  • Recommend landing page improvements or new page creation based on performance and competitive analysis.

Requirements

  • 4–7+ years in editorial strategy, SEO content strategy, or digital publishing in a high-volume content environment.
  • Strong understanding of mental health or other sensitive, regulated domains preferred.
  • Experience managing an editorial team.
  • Demonstrated ability to translate keyword research and search data into editorial strategy.
  • Skilled at structuring content for user intent, discoverability, clarity, and authority.
  • Proficiency with keyword tools, analytics platforms, and generative search tools (e.g., Ahrefs, Profound, GSC, SimilarWeb, AirOps).
  • Experience working with a CMS (publishing workflows, templates, content modeling, QA).
  • Exceptional writing, editing, and narrative-structuring skills.
  • Deep understanding of inclusive language, clinical nuance, and editorial sensitivity requirements.
  • Strong communication skills with the ability to collaborate across SEO, clinical, brand, PR, and legal teams.
Benefits
  • Remote work with regular in-person bonding experiences sponsored by the company
  • Competitive compensation
  • Holistic perks program (including free therapy, employee wellness, and more)
  • Excellent health, dental, and vision coverage
  • 401k benefits with employer matching contribution
  • The chance to build something that changes lives – and that people love
  • Any piece of hardware or software that will make you happy and productive
  • An awesome community of co-workers

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
editorial strategySEO content strategydigital publishingkeyword researchcontent structuringnarrative structuringcontent briefscontent updatesanalyticscontent modeling
Soft skills
collaborationcommunicationwritingeditingnarrative qualityclinical accuracyreadabilitysensitivityinclusivityleadership