BetterHelp

Editorial Strategist, SEO, Content

BetterHelp

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $140,000 per year

About the role

  • Own the editorial content calendar in partnership with the Head of SEO, prioritizing categories, themes, and formats based on strategic opportunity.
  • Define content angles, framing, narrative structure, and key messaging for new articles, updates, and category builds.
  • Design editorial frameworks and templates that ensure clarity, accessibility, authority, and search intent alignment.
  • Identify opportunities for new hubs, subcategories, and topical expansion through keyword, intent, and competitor analysis.
  • Translate SEO insights into prioritized content clusters, briefs, and scalable templates.
  • Monitor generative search ecosystems (SGE, AI Overviews, LLM-driven results) and guide editorial adjustments to maintain visibility.
  • Scope, brief, and publish research-driven content in partnership with Brand and PR.
  • Create clear, structured content briefs covering outlines, tone, SEO requirements, research inputs, and sourcing expectations.
  • Guide editors and writers on depth, clinical accuracy, readability, and user intent.
  • Recommend high-impact updates, rewrites, or repositioning of underperforming content.
  • Act as the editorial owner for accuracy, sensitivity, inclusivity, and narrative quality.
  • Partner with clinical and legal teams to validate sensitive or high-risk content.
  • Uphold and evolve brand voice and editorial guidelines across all content surfaces.
  • Ensure cohesive storytelling across blog, category pages, video scripts, and social content.
  • Analyze SEO, engagement, and AI-visibility metrics to inform editorial improvements.
  • Recommend and evaluate tests across headlines, structure, snippets, and metadata.
  • Communicate insights to SEO leadership, linking editorial changes to rankings, traffic, category growth, and conversion impact.
  • Recommend landing page improvements or new page creation based on performance and competitive analysis.

Requirements

  • 4–7+ years in editorial strategy, SEO content strategy, or digital publishing in a high-volume content environment.
  • Strong understanding of mental health or other sensitive, regulated domains preferred.
  • Experience managing an editorial team.
  • Demonstrated ability to translate keyword research and search data into editorial strategy.
  • Skilled at structuring content for user intent, discoverability, clarity, and authority.
  • Proficiency with keyword tools, analytics platforms, and generative search tools (e.g., Ahrefs, Profound, GSC, SimilarWeb, AirOps).
  • Experience working with a CMS (publishing workflows, templates, content modeling, QA).
  • Exceptional writing, editing, and narrative-structuring skills.
  • Deep understanding of inclusive language, clinical nuance, and editorial sensitivity requirements.
  • Strong communication skills with the ability to collaborate across SEO, clinical, brand, PR, and legal teams.
Benefits
  • Remote work with regular in-person bonding experiences sponsored by the company
  • Competitive compensation
  • Holistic perks program (including free therapy, employee wellness, and more)
  • Excellent health, dental, and vision coverage
  • 401k benefits with employer matching contribution
  • The chance to build something that changes lives – and that people love
  • Any piece of hardware or software that will make you happy and productive
  • An awesome community of co-workers
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
editorial strategySEO content strategydigital publishingkeyword researchcontent structuringnarrative structuringcontent briefscontent updatesanalyticscontent modeling
Soft Skills
collaborationcommunicationwritingeditingnarrative qualityclinical accuracyreadabilitysensitivityinclusivityleadership